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Susan Parker

Data Strategy, Ad Tech and Privacy Expert

Susan Parker is a distinguished digital leader with a strong background in data strategy, privacy, digital insights, process efficiency, team performance, content and campaign effectiveness, and revenue yield.

With a comprehensive understanding of the content and advertising facets of the media industry, Susan excels in analytics, yield management, programmatic advertising strategy, program management, ad quality and fraud prevention, and digital ad operations.

She held the role of Chief Data Officer at Nexstar, where she was pivotal in overseeing all digital data-related aspects. Previously, she served as the VP of Nielsen's Marketing Cloud Solutions, focusing on technical operations.

Susan also has a rich history with distinguished media organizations like The New York Times and Hearst. At The New York Times, she managed sales planning, ad operations, and yield. During her tenure at Hearst, Susan spearheaded programmatic advertising, digital ad operations, strategic partnership implementations, content management system development, and digital ad product development.

Before her time at media giants, Susan gained valuable experience at companies like Starwood Hotels, Jupiter Research, and Honeywell, where she led various digital media initiatives focusing on operations and program management.

Susan's educational background includes studying Computer Science and Photography at New York University, further complementing her skill set in the digital landscape.

Susan Parker
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Location

New York City Metropolitan Area