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Susanne Reich
CEO Alp-n-Rock LLC
Susanne Reich is the Founder, CEO, and Creative Director of Alp-n-Rock LLC, a premium sport-fashion brand based in San Marcos, California.123 With over 20 years of experience in the fashion and retail industries, Susanne has established herself as a visionary leader in the outdoor lifestyle market.1
Susanne founded Alp-n-Rock in January 2007, driven by a desire to create timeless pieces that combine modern design with the classic spirit of the mountains.34 The brand specializes in high-quality apparel and accessories for both men and women, with a focus on sustainability and social responsibility.24
Prior to founding Alp-n-Rock, Susanne held leadership roles in international sales and marketing at prominent companies:
- Director of International Sales and Marketing at Southwest Recreational/AstroTurf (January 1994 - January 1998)
- Director of International Sales and Marketing at Giorgio Beverly Hills Time (February 1990 - January 1994)3
Susanne's educational background includes studying Business and International Business at Juventus Schulen Zürich from 1981 to 1983.3 She is multilingual, with proficiency in English, German, and working knowledge of French.3
Under Susanne's leadership, Alp-n-Rock has grown into a global brand with a strong commitment to giving back. The company donates up to 10% of its profits to Room to Read, funding scholarships for girls in developing countries and providing the lifelong gift of education.25
Alp-n-Rock became a Certified B Corporation in March 2023, further demonstrating its commitment to social and environmental responsibility.4 Susanne's vision has positioned the brand as a trailblazer in the industry, known for its quality, innovation, and positive impact on both consumers and the planet.1

