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Suzanna Schumacher

Co-founder @ Character | CMO | Brand Builder

Suzanna Schumacher is a seasoned startup executive and advisor who has helped build some of the most well-known direct-to-consumer (DTC) brands.3 She is currently working as a Fractional CMO & Brand Consultant on a freelance basis, a role she started in January 2024.3

Suzanna is also the Co-founder of Character, a next-generation home improvement brand she started in February 2021.134 Character aims to make DIY projects seamless, simple, and fun for home dwellers.4

Her professional experience includes:

  1. Integrated Marketing Director at Casper (2015-2017)3
  2. Customer/Lifecycle Marketing & Brand at Bark & Co. (2014-2015)1
  3. Digital Brand & Content Strategist at BBMG (2012-2014)12
  4. Brand and Marketing Consultant (self-employed, 2017-2021)13

Suzanna holds a Bachelor's degree in Communications, Media, and Business from New York University, which she completed in 2007.13

Throughout her career, Suzanna has developed expertise in brand strategy, product launch strategy, integrated marketing, and customer journey optimization.13 Her experience spans various industries, including home improvement, sleep products, and pet care.134

Highlights

Sep 30 · theorg.com
Suzanna Schumacher - Co-Founder at Character - The Org
Apr 1 · superangel.blog
Alex Onsager & Suzanna Schumacher, Co-Founders of Character
Alex Onsager & Suzanna Schumacher, Co-Founders of Character
Mar 24 · fastcompany.com
This Touching Web Series Shows You Why You Should Adopt A ...

Related Questions

What inspired Suzanna Schumacher to co-found Character?
How did Suzanna's role at Casper influence her marketing strategies?
What are some key achievements from Suzanna's time at Bark & Co?
How does Suzanna approach brand building in the home improvement space?
What unique strategies does Suzanna use in her fractional CMO role?
Suzanna Schumacher
Suzanna Schumacher, photo 1
Suzanna Schumacher, photo 2
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Location

New York, New York, United States