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Suzanne Currier
Director, Global Corporate Digital & Social Strategy at Viatris
Professional Background
Suzanne Currier is an accomplished marketing leader with extensive experience in the pharmaceutical, retail, and consumer packaged goods (CPG) sectors. Over the years, she has honed her expertise in marketing strategy, insights, and analytics, making significant contributions to the industries she has worked in. Currently, she serves as the Director of Global Corporate Digital & Social Strategy at Viatris, where she leverages her knowledge and skills to drive impactful marketing initiatives. Suzanne's career journey includes several notable roles at Mylan, where she held positions as Director of Global Brand Marketing Strategy & Insights and Director of Global Digital & Brand Initiatives. These positions allowed her to develop a deep understanding of brand strategies, consumer insights, and effective marketing campaign execution.
Education and Achievements
Suzanne has a solid academic foundation that complements her professional achievements. She earned her Bachelor of Science degree in Business with a specialization in Marketing from Miami University. This education equipped her with the theoretical and practical knowledge necessary to navigate the complexities of marketing in various industries.
Throughout her career, Suzanne has consistently demonstrated her capacity for leadership and innovation. At GNC, where she served as Sr. Director of Marketing, she played a key role in advancing the brand's market presence through integrated marketing strategies. Her earlier experience at Yellow Submarine Marketing Communications, Inc as a Digital & Traditional Media Manager enabled her to build a robust skill set in media mix modeling and advertising, both digital and traditional.
In addition to her corporate roles, Suzanne has actively participated in professional organizations, such as serving as President & Board Member of the Media Association of Pittsburgh. Her involvement showcases her commitment to advancing the marketing profession and networking with other industry leaders.
Professional Strengths and Skills
Suzanne Currier is particularly skilled in numerous areas that are essential for success in modern marketing landscapes. These include:
- Marketing Strategy: Developing comprehensive strategies that align with corporate objectives and drive brand growth.
- Insights and Analytics: Utilizing data-driven insights to inform decision-making and optimize marketing efforts.
- Media Mix Modeling: Analyzing the effectiveness of various advertising channels to maximize return on investment.
- Digital and Traditional Advertising: Crafting campaigns that resonate with diverse audiences across multiple platforms.
- Customer Journey and Attribution Modeling: Understanding consumer behaviors and touchpoints to create seamless and effective experiences.
Through her impressive career, Suzanne has not only achieved personal success but has also contributed to the growth and success of the organizations she has been part of. Her ability to adapt to evolving market conditions, along with her strong analytical capabilities, positions her as a respected figure in the marketing industry.
