Sign In

Taki Moore

Coach Marketing Expert | Coach Lead Generation at Million Dollar Coach

I help coaches go from struggling to get by... to $30k a month and beyond.

Highlights

Apr 26 · linkedin

Pricing.

Some coaches charge what they’re worth.

Most coaches though, underprice their genius by a huge margin.

That cheats them of revenue, sometimes millions of dollars.

It also cheats their clients of a deeper, richer experience, too. Because oftentimes, the more you charge the better the result you can deliver.

Which is why…

In today’s post I’m going to dig into five big mistakes coaches make with pricing.

Let’s jump right in…

  1. Assuming that people won’t pay more

It’s a mistake - and maybe even arrogant - to assume that people can’t afford your coaching services.

Here’s the thing:

People find the money for the things they want.

If they know your coaching services are worth it…

They’ll do everything they can to get it.

  1. Pricing based on self-esteem

Price has got absolutely nothing to do with you and your confidence.

The price of your services has got everything to do with the result your clients get from you.

  1. Pricing like a mechanic

As coaches, we tend to justify our prices based on more materials…

More training…

Or longer hours.

More coaching calls.

But remember:

Your ‘stuff’ is not your value.

Your values are in the outcome you help your clients achieve.

  1. Thinking we need a little thing to upgrade from

A simpler business will always be better and more profitable.

So just sell the big thing.

Don’t worry too much about stuff like ascension models and tripwires.

  1. Thinking that pricing is fixed

Price is just a word.

You can make changes to your price whenever and however you want.

It’s YOUR choice!

And so, if you need to raise your prices - and impact your clients more richly - I can probably help.

My Pricing Workshop™ is happening this week.

Comment “PRICING” below so you won’t miss it.

Apr 21 · linkedin

Just uploaded our playbook on how to fill webinars with prospects. (Emails/landing pages, video script).

Would you like a copy?

Related Questions

What is Taki Moore's current role?
Which organizations has Taki Moore worked for?
Where did Taki Moore study?
What outcome does Taki Moore help coaches achieve?
Taki Moore
Add to my network

Experience

Marketing Manager at Actioncoach Business Coaching
Coach Marketing Expert at More Clients

Education

Marketing, Management, Business, Rmit University

Location

Bilgola, NSW, Australia