Sign In

Tam D.

Managing Director & Yogi | Strategy & Design | Helping Leaders Design Better | AI/ML

Tam D. is an innovative strategist specializing in human-centric design, with a focus on bridging the gap between vision and execution. As the Managing Director of Good Ideas Only, Tam collaborates with enterprises to identify and implement their boldest innovations.

With extensive experience in startups, agencies, and global corporations spanning over a decade, Tam combines design thinking, lean startup, and agile methodologies to drive transformative growth. Their expertise lies in guiding executives and entrepreneurs to conceptualize, prototype, and launch groundbreaking products and services, aligning innovation with customer needs and business objectives.

Tam holds an MBA from the University of Florida, certifications in Design Thinking from Stanford University, AI/ML from the Massachusetts Institute of Technology, and has a background in Recording Arts from Full Sail University. Through previous roles as Managing Director at Good Ideas Only, Experienced Senior Consultant at Deloitte Digital, Principal Product Strategist at Tam Lisa Danier, LLC, and various other positions, Tam has amassed a wealth of experience and knowledge in business development, product management, design strategy, and digital performance analysis.

Get in touch with Tam D. to explore discussions on discovery, product development, and design strategy to drive innovation and business success.

Highlights

Aug 14 · linkedin

File under: #GameTheory #ProductStrategy #retailtheft

💡See a sample product strategy analysis in the article.

Retailers locked up their products - and broke shopping in America 🔒 Retailers like @CVS and @Target thought locking up merchandise would deter theft and maintain a positive customer experience. But it backfired in almost every way.

The reality? Frustrated customers, reduced sales, and overwhelmed employees. 🤯

Counter-assumptions are the key to avoiding this kind of strategic misstep. Rather than accepting the retailer's assumptions, “Good Ideas” flip the script and look at the strategy from the customer's perspective.

For example, retailers assume customers will tolerate the inconvenience of locked-up products in exchange for a safer shopping environment. However, a counter-assumption is that customers value convenience and spontaneity - locking up products would likely discourage in-person shopping and drive them to alternatives online.

But it's not enough to poke holes; you must measure if it's working. For example, tracking metrics like online sales growth and store traffic can reveal customer behavior shifts due to a locked-up product strategy. Measuring cost savings, profit margins, and sales volume is important to determine the strategy's viability.

Identifying counter-assumptions and tying them to measurable outcomes - that's how Good Ideas Only turns "Good Ideas" into reality.

#Insights #DiscoveryStrategy #DesignStrategy #CustomerDiscovery #ProductStrategy #Innovation #GIO #GoodIdeasOnly

Jul 19 · linkedin

#productreview AI is going to transform music.

Of all the music production/DJ software, I had high hopes that Native Instruments would nail AI integration.

Nope. This latest update, Traktor Pro 4, is NOT it.

Stems…. It uses iZotopes neural network to isolate tracks, and the separation is clean, but the feature #usability is awful.

Not sure what #usertesting was performed or who the ideal user is, but...

  1. Stem separation is not automatic. You have to analyze the track first and create a separate file. Who has time (hard drive space/ bandwidth) during a live performance? How does this allow for creative spontaneity? It doesn’t

  2. You can't create stems on streamed tracks. Say what?

  3. It's unclear how this gets mapped on 3rd party controllers. NI also needs more controller support.

Serato is still the default software for DJs. Rekordbox also does a poor job at stems.

A relatively new software, Algoriddim DJay Pro (2006) is the best so far, IMO. The software is standard (not feature-rich like Traktor Pro), but the integration of Neural Mix Pro is top-notch. This is where it shines.

I’ll make a video (soon?).

This is a lesson in usability. Beyond performance, #usability is key. I hope Native Instruments gets it together soon. I'm excited about this space.

#traktorpro4 #ai #productstrategy #design

Tam D.
Add to my network

Location

Miami, Florida, United States