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Tammy Luke

Market Researcher - Customer Advocate - Brand Strategist

Tammy Luke is a dedicated professional with a passion for understanding the voice of the customer and driving innovation in market intelligence, customer experience, and digital marketing.

With a career spanning several years at IBM, Tammy has honed her skills in market research, user-centered design, and strategic decision-making, where she has excelled in roles ranging from e-Commerce Program Manager to Senior Brand & Media Insights Analyst.

Her expertise lies in market insights, customer insights, quantitative and qualitative analysis, data analysis, social media research, brand advocacy, customer experience, and strategic thinking, among others.

In her current role as a Senior Brand & Media Insights Analyst at IBM, Tammy translates various research data into actionable insights that guide IBM's senior leaders in brand health, competitive positioning, market trends, and campaign impact assessment.

Apart from her professional achievements, Tammy enjoys skiing, spinning, exploring different cuisines as a foodie, and traveling to various countries, with Portugal next on her list.

Tammy Luke holds a Bachelor of Business Administration in Marketing from Kennesaw State University's Michael J. Coles College of Business.

Tammy Luke
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Location

Atlanta, Georgia, United States