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Tanuja Singeetham
Expert in Driving Digital Transformation & Ecommerce Growth in Online & Offline Channels - VP, Henkel Beauty Care - Ex Nestle/ Ex BEHR
Tanuja Singeetham is a seasoned marketing executive with extensive experience in digital marketing and e-commerce. She currently serves as the Head of Digital Marketing & US Ecommerce Online Store for Henkel Beauty Care PRO North America, a position she has held since August 2020.4
In her role at Henkel, Singeetham has been instrumental in launching and managing SALONORY, the company's first online shopping platform exclusively for U.S. professional hair salon community.13 This e-commerce initiative offers over 1,500 products from more than 10 Henkel brands, providing salon professionals with a convenient way to purchase products directly.1
Prior to joining Henkel, Singeetham held several high-level marketing positions at prominent companies:
- Vice President of Digital Marketing at Behr Paint Company (2015-2019)4
- Digital Champion for North America at Nestle S.A. (2014)4
- Various marketing roles at Nestle S.A., including Manager of Interactive Marketing, Social Media, and CRM (2004-2014)4
Singeetham's career also includes early experiences as a Police Aide for the City of Covina and a Cast Member at Disneyland Resort.4
Her expertise in digital transformation and e-commerce has been recognized in the industry. In 2019, she was honored as one of IBM's Women Leaders in A.I., acknowledging her contributions to advancements in artificial intelligence and its application in business.4
Recently, Singeetham has been active in speaking engagements related to digital marketing and AI. She was scheduled to speak at the PCPC 2025 Beauty Collective Summit in Miami on "Harnessing the Power of AI in Beauty"2, and has participated in panel discussions about AI and advertising.5
Singeetham's educational background includes studies at California State University-Fullerton's College of Business and Economics.4 She is based in Pasadena, California, and has over 500 connections on LinkedIn.4


