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Tara Gregson

Head of Marketing, Kantar North America

Tara Gregson is a seasoned marketing professional with a diverse background in marketing operations, product marketing, and brand strategy.

Tara's educational journey includes a Bachelor's degree in Marketing from Canisius University and an Associate degree in Marketing from State University of New York - System.

She has held various leadership positions in renowned organizations such as Kantar, Resorts World Catskills, Webster Bank, Foxwoods Resort Casino, M&T Bank, Downstream Casino & Resort, and Seneca Gaming Corporation.

Throughout her career, Tara has showcased her expertise in consumer marketing, affinity marketing, brand marketing, strategic partnerships, and creative services.

Her experience spans across different marketing domains including media, analytics, CX solutions, operations, campaigns, and creative advertising.

Tara Gregson's professional journey reflects a track record of driving marketing initiatives and contributing to the growth and development of the organizations she has been part of.

Highlights

Aug 27 · linkedin

#Kantar came strong today in Norwalk, CT at #FillingintheBlanks, packing up just under 1000 bags of food that will land directly in the hands of hungry children. Proud to support a such a great organization. To learn more, donate, or volunteer, visit www.fillingintheblanks.org.

#Giveback to #endchildhoodhunger! Every hour and dollar counts. #Dogoodfeelgood #KantarProud

Aug 27 · linkedin

Delivering engaging content is important, but is not the end game.

#KantarBrandZ shows that brands amplifying meaningful difference messages grow faster and command better prices, and when strong and consistent, result in a higher predisposition for the brand short and long-term.

Our 2024 North America Creative Effectiveness Award winners illustrated a breadth of messaging to drive meaningful difference. See the winning ads and learn from the best on how predispose more people for brand growth: <https://lnkd.in/eepnSWtp

#KantarCEA #CreativeEffectiveness

Tara Gregson
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Location

New York City Metropolitan Area