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Teresa Keeney
Brand Director, Digital - Michelob ULTRA
Teresa Keeney is the Brand Director for Digital at Michelob ULTRA, a brand under Anheuser-Busch. She has a background in bicultural Hispanic marketing and user experience (UX) research, which equips her with the skills to effectively meet client objectives in her role. Keeney began her position at Anheuser-Busch in January 2021, indicating a focus on digital marketing strategies for the Michelob ULTRA brand.123
Her professional experience emphasizes identifying tailored approaches that align with marketing goals, showcasing her expertise in the beverage industry and digital marketing landscape.1
Highlights
The best part about the Olympic Games is obsessing over sports we don’t usually follow. Michelob ULTRA has partnered with Team USA to cheer on greatest our gymnasts, shot putters, runners, and basketball players alike at the Olympic Games Paris 2024. Proud to be part of Team ULTRA and to cheer on Team USA! 🇺🇸🍻
Michelob ULTRA: Ricardo Marques | Daniel Foci | Samantha Wilson | Danna Weissberger | Emily Bunker | Kaitlyn Palmer | Emily Stern | Dylan Ruby | Kerry Scalora | JP Hussey | Sarah Ben-Zvi | Alexis Unwalla | Matias Regenhardt (he/him) | Natalie Dannenberg | Ross Milton | Cara Stuckel Baker | Kaitlin Firstbrook | Nathalie Galyen | Tim Austin | Peter Pirone | Timothy M. | Rachel Lang | Lauren Zellers | Morgan Cupps | Leah Saccoccio | Miles Ritenour | Chaz Meabon | Emma Keane | Arabella Watters | Talita Andrade
Partners: Madison LeClair | Jan Bartholemew | Connor Layden | Mairead Gahan | Peter Martin | Elayza Gonzalez | 160over90 | Wieden + Kennedy | 3PM | Starcom
GOAT 🤝 GOAT. For Super Bowl LVIII, Leo Messi shows that a Superior Light Beer is worth waiting for. So excited to bring Michelob ULTRA’s Super Bowl campaign to life across digital. Incredibly proud to be a part of Team ULTRA and can’t wait for Super Bowl Sunday!
ULTRA Brand: Ricardo Marques | Talita Andrade | Miles Ritenour | Sarah Ben-Zvi | Alexis Unwalla | Dylan Ruby | Emily Stern | Leah Saccoccio | Foci | Samantha Wilson | Danna Weissberger | Emily Bunker | Matias Regenhardt (he/him) | Nicholas Sylvia | Kaitlyn Palmer | Arabella Watters | Cara Stuckel
Draftline & Digital Crew: Kaitlin Firstbrook | Nathalie Galyen | Tim Austin | Peter Pirone | Timothy M. | Carolina Benitez | Rachel Lang | Lauren Zellers | Bri Ferracciolo | Micah Jesse K. | Morgan Cupps | Samantha Bievenue | Emma Keane | McKenize Shuttera | Trae Showers
