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Teresa Keeney

Brand Director, Digital - Michelob ULTRA

Teresa Keeney is the Brand Director for Digital at Michelob ULTRA, a brand under Anheuser-Busch. She has a background in bicultural Hispanic marketing and user experience (UX) research, which equips her with the skills to effectively meet client objectives in her role. Keeney began her position at Anheuser-Busch in January 2021, indicating a focus on digital marketing strategies for the Michelob ULTRA brand.123

Her professional experience emphasizes identifying tailored approaches that align with marketing goals, showcasing her expertise in the beverage industry and digital marketing landscape.1

Highlights

Jul 26 · linkedin

The best part about the Olympic Games is obsessing over sports we don’t usually follow. Michelob ULTRA has partnered with Team USA to cheer on greatest our gymnasts, shot putters, runners, and basketball players alike at the Olympic Games Paris 2024. Proud to be part of Team ULTRA and to cheer on Team USA! 🇺🇸🍻

Michelob ULTRA: Ricardo Marques | Daniel Foci | Samantha Wilson | Danna Weissberger | Emily Bunker | Kaitlyn Palmer | Emily Stern | Dylan Ruby | Kerry Scalora | JP Hussey | Sarah Ben-Zvi | Alexis Unwalla | Matias Regenhardt (he/him) | Natalie Dannenberg | Ross Milton | Cara Stuckel Baker | Kaitlin Firstbrook | Nathalie Galyen | Tim Austin | Peter Pirone | Timothy M. | Rachel Lang | Lauren Zellers | Morgan Cupps | Leah Saccoccio | Miles Ritenour | Chaz Meabon | Emma Keane | Arabella Watters | Talita Andrade

Partners: Madison LeClair | Jan Bartholemew | Connor Layden | Mairead Gahan | Peter Martin | Elayza Gonzalez | 160over90 | Wieden + Kennedy | 3PM | Starcom

Feb 8 · linkedin

GOAT 🤝 GOAT. For Super Bowl LVIII, Leo Messi shows that a Superior Light Beer is worth waiting for. So excited to bring Michelob ULTRA’s Super Bowl campaign to life across digital. Incredibly proud to be a part of Team ULTRA and can’t wait for Super Bowl Sunday!

ULTRA Brand: Ricardo Marques | Talita Andrade | Miles Ritenour | Sarah Ben-Zvi | Alexis Unwalla | Dylan Ruby | Emily Stern | Leah Saccoccio | Foci | Samantha Wilson | Danna Weissberger | Emily Bunker | Matias Regenhardt (he/him) | Nicholas Sylvia | Kaitlyn Palmer | Arabella Watters | Cara Stuckel

Draftline & Digital Crew: Kaitlin Firstbrook | Nathalie Galyen | Tim Austin | Peter Pirone | Timothy M. | Carolina Benitez | Rachel Lang | Lauren Zellers | Bri Ferracciolo | Micah Jesse K. | Morgan Cupps | Samantha Bievenue | Emma Keane | McKenize Shuttera | Trae Showers

Related Questions

What are Teresa Keeney's key achievements at Anheuser-Busch?
How did Teresa Keeney transition into her role at Michelob ULTRA?
What specific strategies has Teresa Keeney implemented for Michelob ULTRA's digital marketing?
What is Teresa Keeney's background in marketing and UX research?
How has Teresa Keeney's bicultural Hispanic perspective influenced her marketing approaches?
Teresa Keeney
Teresa Keeney, photo 1
Teresa Keeney, photo 2
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Location

New York, New York, United States