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Terri Rockovich

Co-Founder & CEO at Jinx, Startup Advisor + Angel Investor

Terri Rockovich is the Co-Founder and CEO of Jinx, a premium dog food brand launched in 2019.2 She is a seasoned executive with over 12 years of experience in fast-moving companies.1 Before founding Jinx, Terri was an early employee at Casper, the mattress-in-a-box company, where she rose to the position of VP, Acquisition & Retention Marketing.1 She also served as the Chief Digital Officer for Outdoor Voices.13

Terri's entrepreneurial journey with Jinx began when she noticed her dog Blitz's declining health and wanted to provide him with easily accessible, healthy, and nutritional food.4 Along with her co-founders Michael and Sameer, also former Casper employees, Terri launched Jinx to revolutionize the pet food industry.4

Under Terri's leadership, Jinx has:

  1. Raised a total of $51.45 million in funding, with the most recent Series B round bringing in $17.85 million.2
  2. Expanded distribution to major retailers including Walmart, Target, Petsmart, Chewy.com, and Petco.com.6
  3. Developed a range of products including premium kibble, homemade toppers, and beef crumbles, all created by a team of pet nutritionists and veterinarians.7

Terri is known for her expertise in brand building, scaling strategies, and adapting to evolving market landscapes.8 She is also active as a startup advisor and angel investor.5

Highlights

Will Smith Backed This Dog Biz Brand With Jinx Founder ...
Interview with Terri Rockovich, Co-founder of Jinx

Related Questions

What inspired Terri Rockovich to start Jinx?
How did Terri's experience at Casper influence her approach at Jinx?
What are the unique features of Jinx's dog food products?
How did Terri Rockovich's role at Outdoor Voices prepare her for Jinx?
What challenges did Terri face when launching Jinx during the pandemic?
Terri Rockovich
Terri Rockovich, photo 1
Terri Rockovich, photo 2
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Location

West Hollywood, California, United States