Sign In

Terri Rockovich

Co-Founder & CEO at Jinx

Terri Rockovich is the Co-Founder and CEO of Jinx, a premium dog food and wellness brand founded in 2019.2 She is a seasoned executive with over 12 years of experience in fast-moving companies.3

Prior to founding Jinx, Terri was an early employee at Casper, the mattress-in-a-box company, where she rose to the position of VP of Acquisition & Retention Marketing.3 She also served as the Chief Digital Officer for Outdoor Voices.3

Terri's entrepreneurial journey with Jinx was inspired by her dog Blitz's declining health, which led her to seek easily accessible, healthy, and nutritional dog food.1 Under her leadership, Jinx has raised a total of $51.45 million in funding2 and has expanded its distribution to major retailers like Walmart, Target, PetSmart, and Chewy.com.5

Based in Los Angeles, California2, Terri is known for her expertise in digital marketing, brand building, and scaling startups. She is also a startup advisor and angel investor.4 Terri's background includes experience in both agency and client-side roles, contributing to her well-rounded approach to business leadership.3

Related Questions

What inspired Terri Rockovich to start Jinx?
How did Terri Rockovich's role at Casper prepare her for founding Jinx?
What are some unique marketing strategies Terri Rockovich has used for Jinx?
How did Terri Rockovich's dog Blitz influence the creation of Jinx?
What challenges did Terri Rockovich face when launching Jinx during the pandemic?
Terri Rockovich
Terri Rockovich, photo 1
Terri Rockovich, photo 2
Add to my network

Location

Los Angeles, California

Related People

Related people

Related People

Related people