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Terry Lee

Co-Founder at Mezcal Rosaluna

Terry Lee is the co-founder of Mezcal Rosaluna, an all-natural mezcal brand distilled in Santiago, Matatlán, Oaxaca, Mexico.13 He has been in the consumer space for over a decade, starting his career at Johnson & Johnson before becoming COO of MeUndies, where he helped grow the underwear brand from $5M to $50M in 3 years.13

In 2017, Terry teamed up with three partners to start Rosaluna: Freddie Martignetti, a venture capitalist; Pepe Mireles, an entrepreneur; and Nate Brown, a creative director known for his work with high-profile artists.14 The company was officially founded in 2018 and is based in Los Angeles, California.2

Terry's background includes:

  1. Co-founder of Mezcal Rosaluna (2017-present)3
  2. Co-founder of King Marketing LLC (2020-present)3
  3. Co-founder of Panacea Skincare (2017-2019)3
  4. Chief Operating Officer at MeUndies (2014-2017)3
  5. Director of Operations at CoachUp (2013-2014)3

Terry graduated from the University of Notre Dame in 2009 with a BASc in Pre-Medical studies.4 His approach to business focuses on building teams, launching and growing consumer brands, and embracing the journey of entrepreneurship.3

Highlights

Mar 1 · explorium.ai
Rosaluna Mezcal overview - services, products, equipment data and ...
Jan 1 · leadiq.com
Rosaluna Mezcal Company Overview, Contact Details & Competitors
ND Founders Profile #134: From Pre-Med to Mezcal Magic, this ...
ND Founders Profile #134: From Pre-Med to Mezcal Magic, this ...
Aug 17 · dtcpod.com
Terry Lee, Rosaluna: Building The Best Brands in DTC
If You Sell ‘Oaxaca in a Bottle,’ What Happens to Oaxaca? - The New York Times
Nov 2 · Forbes
Rosaluna: How A New Mezcal Brand Is Making A Play For The Depop Generation - Forbes

Related Questions

What inspired Terry Lee to co-found Mezcal Rosaluna?
How did Terry Lee's experience at MeUndies influence his approach at Rosaluna?
What are some unique challenges Terry Lee has faced in building Rosaluna?
How does Terry Lee's background in consumer brands impact his strategy for Rosaluna?
What makes Mezcal Rosaluna different from other mezcal brands?
Terry Lee
Terry Lee, photo 1
Terry Lee, photo 2
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Location

Los Angeles Metropolitan Area