Sign In

Terry McMullen

CEO - Co-Founder - Loyalty thought leader

Terry McMullen is a seasoned professional with over 30 years of expertise in customer loyalty, offers, and rewards programs across multiple regions including Australia, India, New Zealand, Brazil, China, Taiwan, South Africa, and Asia.

Commencing his journey in 1985 with American Express, Terry's career saw him as an integral part of Pinpoint Pty Ltd, where he played key roles in the company's growth and eventual acquisition by Mastercard in 2014, establishing Pinpoint Pty Ltd as the leading rewards and offers provider in the Asia Pacific region.

After his successful tenure at Mastercard Global Loyalty Solutions, Terry McMullen ventured into consultancy, aiding various industry players in Australia from startups to established entities like payments schemes, airlines, and telcos.

In 2017, he co-founded OpenSparkz, a pioneering venture reshaping the loyalty and offers landscape by leveraging innovative card linking technology. OpenSparkz acts as a global enablement platform, facilitating seamless rewards and offers programs without the necessity of traditional loyalty cards or vouchers, thereby enhancing both consumer and merchant experiences.

Terry McMullen holds a Master of Commerce in Organisation and Management from UNSW, a Strategic Leadership Programme certification from Macquarie Graduate School of Management (MGSM), and a Bachelor of Commerce in Marketing, also from UNSW.

Terry McMullen
Add to my network

Location

Greater Sydney Area