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Terry Schilling

Freelance Senior Copywriter | Website Copy & Positioning | Copy Training & Consulting for Busy Marketing Teams | Founder of Cool Copy Newsletter (2.8K readers)

Terry Schilling is a seasoned copywriter and brand messaging strategist, currently serving as the Copy Chief & Owner of Terry Schilling Creative LLC, a position he has held since April 2018. Based in the Greater Chicago Area, Schilling specializes in helping creative entrepreneurs, freelancers, and small business owners effectively communicate their ideas and attract customers through compelling copywriting.

Professional Background

  • Experience: Schilling has over a decade of experience in copywriting and marketing. Before founding his own company, he worked as a copywriter at Tweyen Inc. from October 2013 to May 2018. His earlier roles include Marketing and Communications Director at Juniorrank Sports, Inc., and various positions in media and journalism.
  • Services Offered: He provides a range of services including website copy, brand messaging, email marketing, and coaching. Schilling also shares insights through his video series, #TheCopyCorner, and runs a community for creative professionals called Copy Co-op.

Notable Projects

Schilling has contributed to various branding initiatives, including developing content for applications like PreVENT. He is also known for hosting the marketing game show "Whose Tagline Is It Anyway?" where he engages with guests to create taglines.

Online Presence

He actively shares tips on copywriting and digital marketing on LinkedIn and maintains a website showcasing his work at TerrySchillingWrites.com. His approach emphasizes creativity and empathy in messaging to drive sales and engagement.

For more details about his professional journey and insights, you can view his LinkedIn profile here .1

Highlights

Aug 22 · linkedin

I love this copy “pump fake” approach.

Lines like “Not your Dad’s Shoe Company” alone is pure marketing fluff/hyperbole. It draws you in one (boring) direction.

BUT…the line after is unexpected—the sudden shift makes the message stick.

It feels like a dad joke (Josh Rangel - how many pairs are you going to get now?) but still approachable.

Another example:

“We are redefining dad sneakers.

Is something a shoe company not like us would ever say. We know what dads look good walking in.”

Pump fake your audience and end with an emotional benefit. You’ll get their attention.

#copywriting #advertising

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Want to learn more ways to write “crazy, stupid, creative copy?” I show you in my Cool Copy Newsletter —> https://lnkd.in/enABcy5

Aug 20 · linkedin

In 2020 and 2021, I had my two best years as a freelance copywriter. I have a theory.

(Here’s a pic of 2021 Terry—shorter hair, a little thinner around the cheeks, back in my Chicago private office space.)

Well, two obvious reasons are we were all chronically online and had time on our hands.

My theory is because I was creating content I wanted to see.

Yes, I want to add value, build trust, build brand awareness and all the terms you learn from paid ad marketing courses.

But I created videos, did live mini masterclasses, hosted an online game show, did podcast interviews.

I also brought it back to my offers, newsletter, and to follow me on platforms.

People were finding my content. Seeing my personality. Leads came in and then became clients.

I still create, but not showing my face as much. This is something I’m looking to do more of.

My point—for those reading and wondering what type of content I should do, how I can attract potential clients and meaningful relationships in your industry…

Create content you like. If you force it because you think it’s what others want, it won’t feel genuine.

Nobody can do it like you. Create things that you feel are missing and that you would enjoy.

People will like it too—the people you want to do business and network with.

Tell me, have you ever felt a post did better because you created it for you first?

#freelance #contentcreators

Related Questions

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Terry Schilling
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Location

Denver, Colorado, United States