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Terry Stanley

Senior Editor at Adweek

Terry Stanley is a Senior Editor at Adweek, a prominent advertising and marketing industry publication.2 Here are some key details about her career and expertise:

Professional Background

Terry Stanley has extensive experience in journalism, particularly covering advertising, marketing, and entertainment industries:

  • She has been a Senior Editor at Adweek since March 2019, specializing in consumer trends, pop culture, brands, and creativity.2
  • Prior to Adweek, she worked as a freelance writer for publications like the Los Angeles Times, Mashable, and Brandweek.1
  • She has held positions such as Los Angeles Bureau Chief at Advertising Age and Entertainment Editor at Brandweek.2

Areas of Expertise

At Adweek, Terry covers a diverse range of topics, including:

  • Cannabis marketing
  • Plant-based food products
  • Liquor and non-alcoholic beverages
  • Creative advertising campaigns
  • Marketing trends across various consumer packaged goods (CPG) categories2

Media Appearances and Recognition

  • Terry has appeared on several media outlets, including The Today Show, CNBC, VH1, and Fox News, to discuss advertising, product placement, and entertainment merchandise.1
  • She won a Folio award for a 2020 sports-marketing cover story in Adweek.2

Industry Contributions

  • Terry launched the first cannabis vertical at Adweek, breaking new ground for the publication in this emerging industry.2
  • She also established the first plant-based food vertical for Adweek.2
  • She frequently speaks at cannabis industry events and panels.2

Terry Stanley's LinkedIn username is indeed tlstanley, as mentioned in the query.2

Highlights

Aug 30 · linkedin

Nike launched the latest stereotype-busting ad around the 2024 Paralympic Games, making it clear that the athletes involved have an eye-of-the-tiger, not ribbon-for-participating, mindset.

"Winning is Winning," with narration from renowned wheelchair fencer Bebe Vio, comes on the heels of campaigns from Apple, Channel 4 and the International Paralympic Committee that aim to shift the narrative around the event and its competitors.

And it's a follow-up to Nike's own brash Olympics ad from Wieden + Kennedy, "Winning Isn't for Everyone."

Check it out here:

ADWEEK #marketingandadvertising #sportsmarketing #representation 2024 Olympics Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

Aug 29 · linkedin

For all her adorkable faults, the titular character in Emily in Paris is a fairly astute trend spotter, and she's definitely onto something when she cites the #sobercurious movement as a buzzworthy (!) development in a recent episdode.

(Where my diehard hate watchers at? Join me, pls!)

Emily is in good company--this year has been packed with notable gains for the small but fast-growing booze-free booze category. More exposure at big music festivals, more screen time coming, and predominantly alcohol-first industry events opening their arms to the segment.

It's all a pretty good lead-up to Sober October, the lesser-known sibling to Dry January that's getting more popular each year.

More here:

ADWEEK #marketingandadvertising #mindfuldrinking Hilary Sheinbaum Milan Martin The Free Spirits Company Netflix #soberoctober #dryjanuary The New Bar Gem Bar Tales of the Cocktail Foundation Ritual Zero Proof Lyre's Spirit Co Aplós

Related Questions

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Terry Stanley
Terry Stanley, photo 1
Terry Stanley, photo 2
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Experience

Senior Editor at Adweek
Los Angeles Bureau Chief at Advertising Age

Education

M.S. in Journalism from Columbia University - Graduate School of Journalism, B.A. in Political Science & English from University of Louisville

Location

Burbank, California, United States