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Terry Stanley
Senior Editor at Adweek
Terry Stanley is a Senior Editor at Adweek, a prominent advertising and marketing industry publication.2 Here are some key details about her career and expertise:
Professional Background
Terry Stanley has extensive experience in journalism, particularly covering advertising, marketing, and entertainment industries:
- She has been a Senior Editor at Adweek since March 2019, specializing in consumer trends, pop culture, brands, and creativity.2
- Prior to Adweek, she worked as a freelance writer for publications like the Los Angeles Times, Mashable, and Brandweek.1
- She has held positions such as Los Angeles Bureau Chief at Advertising Age and Entertainment Editor at Brandweek.2
Areas of Expertise
At Adweek, Terry covers a diverse range of topics, including:
- Cannabis marketing
- Plant-based food products
- Liquor and non-alcoholic beverages
- Creative advertising campaigns
- Marketing trends across various consumer packaged goods (CPG) categories2
Media Appearances and Recognition
- Terry has appeared on several media outlets, including The Today Show, CNBC, VH1, and Fox News, to discuss advertising, product placement, and entertainment merchandise.1
- She won a Folio award for a 2020 sports-marketing cover story in Adweek.2
Industry Contributions
- Terry launched the first cannabis vertical at Adweek, breaking new ground for the publication in this emerging industry.2
- She also established the first plant-based food vertical for Adweek.2
- She frequently speaks at cannabis industry events and panels.2
Terry Stanley's LinkedIn username is indeed tlstanley, as mentioned in the query.2
Highlights
Nike launched the latest stereotype-busting ad around the 2024 Paralympic Games, making it clear that the athletes involved have an eye-of-the-tiger, not ribbon-for-participating, mindset.
"Winning is Winning," with narration from renowned wheelchair fencer Bebe Vio, comes on the heels of campaigns from Apple, Channel 4 and the International Paralympic Committee that aim to shift the narrative around the event and its competitors.
And it's a follow-up to Nike's own brash Olympics ad from Wieden + Kennedy, "Winning Isn't for Everyone."
Check it out here:
ADWEEK #marketingandadvertising #sportsmarketing #representation 2024 Olympics Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024
For all her adorkable faults, the titular character in Emily in Paris is a fairly astute trend spotter, and she's definitely onto something when she cites the #sobercurious movement as a buzzworthy (!) development in a recent episdode.
(Where my diehard hate watchers at? Join me, pls!)
Emily is in good company--this year has been packed with notable gains for the small but fast-growing booze-free booze category. More exposure at big music festivals, more screen time coming, and predominantly alcohol-first industry events opening their arms to the segment.
It's all a pretty good lead-up to Sober October, the lesser-known sibling to Dry January that's getting more popular each year.
More here:
ADWEEK #marketingandadvertising #mindfuldrinking Hilary Sheinbaum Milan Martin The Free Spirits Company Netflix #soberoctober #dryjanuary The New Bar Gem Bar Tales of the Cocktail Foundation Ritual Zero Proof Lyre's Spirit Co Aplós
