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Terry Starr

Leader in Global Events, Experiential & Social Media Marketing at Calix

Terry Starr is the Leader of Global Events, Experiential, and Social Media Marketing at Calix, based in the New York City Metropolitan Area. With a robust background in marketing and brand engagement, Starr has a history of transforming teams and driving innovative campaigns that resonate emotionally with audiences.

Professional Background

  • Previous Experience: Starr was an advertising executive at TMP Worldwide, overseeing a substantial sales budget of $40 million. This role laid the foundation for his expertise in digital marketing and event management.
  • Career Evolution: He has successfully pivoted from B2B2C recruitment marketing to corporate roles focusing on social media and influencer marketing, especially during the shift to virtual events in early 2020. His adaptability allowed him to lead his team in creating unique virtual series that maintained sales engagement strategies during challenging times.1

Achievements

Starr has been recognized as a Top Event Marketer by HR Examiner, highlighting his ability to blend intimacy with effective media strategies in marketing. His campaigns have achieved notable success, including viral social media initiatives and trending events.1

Personal Philosophy

He describes himself as a problem-solver with a passion for mentorship and continuous learning. Starr is committed to helping others advance in their careers, offering support through resume reviews and interview preparation.1

In summary, Terry Starr's expertise in experiential marketing and his innovative approach to digital engagement make him a significant figure in the marketing landscape at Calix.

Related Questions

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Experience

Leader in Global Events, Experiential and Social Media Marketing at Calix

Location

New York City Metropolitan Area