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Tersina Shieh

Wine marketing consultant

Tersina Shieh is a wine marketing consultant and winemaker who specializes in promoting wine culture in Greater China.1 Her mission is to strengthen wine appreciation in Hong Kong and China by explaining wine in a straightforward manner and inspiring average consumers to enjoy it.1

Shieh provides marketing services to wine producers and regional wine boards, helping them promote their wines in Greater China through workshops, tastings, and other activities.1 She has a strong working relationship with members of the trade and media, which allows her to develop effective marketing strategies tailored to the needs of businesses in the market.1

Believing that local food and wine pairing is key to unlocking Chinese consumers' interest in wine, Shieh often incorporates food and wine pairing exercises into her activities.1 She also offers English to Chinese translation services for wine-related content, ensuring idiomatic translations rather than literal ones.1

Shieh's background includes transitioning from marketing to winemaking, with experience in wineries across England, Portugal, South Africa, and China.1 Her approach focuses on explaining wine in a no-nonsense way to encourage appreciation and enjoyment among consumers in Greater China.1

Highlights

Joint statement on evidence-based practices in mechanical ventilation
Oct 1 · tandfonline.com
In vitro models to evaluate multidrug resistance in cancer cells
Asian Sparkling Wine Masters 2019: results - The Drinks Business

Related Questions

What inspired Tersina Shieh to transition from marketing to winemaking?
How does Tersina Shieh approach wine marketing in Greater China?
What are some successful wine marketing strategies Tersina Shieh has implemented?
How does Tersina Shieh incorporate food and wine pairings into her marketing efforts?
What challenges does Tersina Shieh face in promoting wine culture in China?
Tersina Shieh
Tersina Shieh, photo 1
Tersina Shieh, photo 2
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Location

Hong Kong SAR