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Thijs Komen

Lead Social Innovation @ ANWB I Vakjury NIMA

Thijs Komen is an Innovation Manager, Brand Strategist, and Business & Social Impact professional with extensive experience in marketing, communication, and innovation.

Thijs specializes in helping organizations build meaningful brands that resonate with conscious consumers and create a positive impact.

He currently serves as the Social Innovation Manager at ANWB, leading a team dedicated to developing impactful solutions that address societal challenges while achieving business and brand objectives.

Thijs possesses a diverse skill set including analytical thinking, problem-solving, goal orientation, persuasion, planning, organization, coaching, and motivation.

His expertise lies in brand development, brand and product management, brand activism, social impact, community building, product development across physical, web, and app platforms, media strategy, campaign management, sponsorship, partnerships, events, as well as design thinking, lean, and agile methodologies.

Thijs has worked in various sectors including Food (FMCG), Sport, and Mobility, and has a background in Communication Science and Food & Marketing.

His past roles include Teamlead Social Innovation, Sr. Product Owner, Sr. Marketer, Sr. Brand Manager, Manager Business Engagement, Brand Manager, and Research & Strategy Manager in reputable organizations such as ANWB, Bel, WWF Netherlands, and Wessanen Benelux.

Thijs holds a Master's degree in Communication Science from Radboud University and a bachelor's degree in Food & Marketing from Hanze.

Thijs Komen
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Location

Haarlem, North Holland, Netherlands