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Thilo Huellmann

Co-founder @ Levity.ai | AI automation for freight email operations

Co-founder & CTO @LevityAI tweeting about #startups #nocode #b2b #saas and #ai – DMs open

Highlights

Aug 2 · linkedin

Everyone knows they have to automate more tasks in their business to stay competitive but it’s difficult to prioritize and decide which tasks to automate first. So what can you do if you’re just starting out?

Unfortunately, there is no one-size-fits-all answer to this question but you can follow our framework and answer a brief series of questions to decide whether a particular task is worth automating or not.

  1. Is the task repetitive? This should be the most obvious. If it's not happening very often then it's probably not worth automating.

  2. How long does the task take? Even if it's a task that happens less than 100 times per day it could still be worth it if it's very time consuming. Especially if the person doing it is a highly paid professional with high opportunity cost.

  3. Is it standardized? Whenever the task occurs there needs to be a clear set of steps that can be verbalized in a document, e.g. a standard operating procedure (SOP). If that is not the case yet, start there.

  4. Can the steps of the task be done in a programmatic way? If the task is "read an email and update the CRM accordingly" then you can use the APIs of Gmail/Outlook and your CRM so a "machine" can perform the same task as a human. This is much harder with tasks that happen in the physical world.

  5. Is it a business critical task and or high variance? If it is a task where mistakes would cost a lot of money or where there are a lot of exceptions it is advisable to only partially automate the task and let the human review the critical bits before the task is completed.

Remember: Automation is not 0 or 1 there are lots of levels in between and you should start where it best fits the current state of your organization and tech stack.

If you want to dive deeper and get expert advice on your automation challenges reach out via DM!

May 28 · linkedin

Ever wondered why some freight brokers win more loads? One word: SPEED.

Picture this: A shipper desperately needs a load moved. They're reaching out to multiple brokers. Who do they choose? Not necessarily the broker who quotes the least, but the one who replies first with a reasonable rate.

Why is this? Let's break it down:

🏁 First to the Finish Line: Being the quickest to respond showcases your readiness and reliability. It brands you as a proactive player. Shippers want brokers who spring into action, ensuring efficient handling of their shipments.

🤝 Trust is a Must: Lightning-fast responses nurture trust. When shippers see your time and again promptness, they feel assured you can handle their urgent needs. This trust can morph a one-time deal into a long-term partnership.

🧈 Smooth Operations: Swift communication mirrors your overall operational efficiency. It signals that you've a well-oiled system and a cohesive team, capable of handling heavy volumes without a dip in quality.

🔁 Happy Customers, Repeat Business: In today's hyper-competitive market, superior customer service is your ultimate differentiator. Prompt replies prove that you respect your customers' time, leading to sky-high satisfaction and repeat business.

Embrace the game changer: Automation. Tools like Levity can automate your email processing, spot market quoting, and order entry, enabling you to outrun your competition. By trimming manual tasks, you're free to concentrate on nurturing relationships and delivering top-notch service.

In short, the promptness of your email responses can make or break your success as a freight broker. Adopt technology to supercharge your responsiveness and become the fastest broker in town.

Want to dig deeper? Jump into our latest blog post on this subject:

Thilo Huellmann
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Experience

Co-founder & CTO at Levity

Education

WHU – Otto Beisheim School of Management
Université Paris Dauphine - PSL
Altes Kurfürstliches Gymnasium (AKG) Bensheim

Location

United States