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Thomas Kolster
Mr. Goodvertising - author, marketing & sustainability advisor, international keynote speaker +80 countries
Thomas Kolster is a prominent figure in the intersection of marketing, sustainability, and climate action, known for his provocative insights and innovative approaches. He is the founder of the Goodvertising Agency, which specializes in purpose-driven marketing strategies that emphasize environmental and social benefits. Kolster has authored two influential books: Goodvertising (2012), which popularized the concept of advertising that delivers positive societal impacts, and The Hero Trap (2020), which critiques the superficiality of purpose-driven marketing in a crowded marketplace.24
As a recognized international keynote speaker, Kolster has delivered presentations in over 70 countries, working with major corporations like Facebook, Procter & Gamble, and IKEA. He has also participated in prestigious conferences such as TEDx and SXSW, and has served as a judge for top industry awards like D&AD and Cannes Lions.24 His work emphasizes that in today's market, consumers are more interested in how brands can help them grow rather than just their underlying values.24
Kolster is also the host of the Climate Punk Show, where he interviews various leaders and innovators in the climate space to explore radical solutions to the climate crisis. This platform aims to challenge conventional narratives and inspire actionable change in response to environmental challenges.132 Through his initiatives, Kolster advocates for a shift towards more sustainable practices within both businesses and communities, embodying a proactive stance against climate change.
Highlights
Three deadly sins in the creative for good space!
- Preaching to the converted (What a waste of money!)
- Too self-obsessed a.k.a. The Hero Trap (Who wants to listen to your brand being like God?)
- More of the same (Everyone is talking food waste - tell me something NEW!)
Join our free Creativity for Good webinar on the 29th of August, where we're going to talk about finding the right balance between impact and creativity, something I talk a lot about also on our monthly AdAge podcast, Purpose Hits and Misses.
You can expect to see some amazing work from this year's Cannes as well, and a little look back at some other works, with some very concrete hacks that will give you all of the creative inspiration!
See you there 👊
➡ Free sign up here: https://lnkd.in/dX3DQpyA
I felt like a fish in a digital ocean. Dropped into a Foreign world full of language and terms everyone else than me seemed to be speaking fluently. Thanks to @FinancialTimes and my amazing panelists for a conversation about how AI can play a role in driving positive impact (not ignoring the adverse negative effects) It’s not every day I leave a conference with a new vocabulary and new knowledge. AI is a tool, let’s not do the mistakes of the past, but instead use AI to shape a future we really want. If we don’t picture that vision now, AI will take the lead, not us. Let not short term profit be the only success perimeter (like we did the mistake with the Internet), but let’s shape an AI enabling human betterment. What’s your vision for AI? What’s your best examples of AI for good? #AI#FinancialTimes #ArtificialIntelligence #AIForGood #Digitial#sustainability #ESG #SDG #ClimateEmergency Tariq Khan Daniel Thomas Kriti Sharma Financial Times
