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Thomas Winstanley
Cannabis / Hemp Executive [ex—CMO | Theory Wellness]
Thomas Winstanley is the Chief Marketing Officer at Theory Wellness, a prominent cannabis company based in Massachusetts. He has been recognized for his impactful contributions to the marketing field, particularly within the cannabis industry.
Professional Background
- Current Role: Chief Marketing Officer at Theory Wellness, where he has played a significant role in shaping the brand and marketing strategy.
- Previous Experience: Winstanley has held various marketing positions, including Vice President of Marketing and Director of Marketing at Theory Wellness and the Kripalu Center for Yoga & Health.1
Achievements
- Winstanley was honored as one of Cannabis Now's "40 Under 40" in 2022, highlighting his influence and leadership in the cannabis sector.4
- He has a strong focus on integrating both creative and analytical aspects of marketing, aiming to enhance brand engagement and customer experience.1
Personal Insights
Winstanley is based in Atlanta, Georgia, and has expressed a keen interest in the intersection of art and science within marketing, which reflects his innovative approach to brand development.13
In May 2024, he announced his decision to leave Theory Wellness after nearly six years with the company, marking a significant transition in his career.2
Highlights
After nearly six incredible years with Theory Wellness, I've made the decision to leave my role as Chief Marketing Officer.
When I joined, Theory was just two medical stores in a single state, and during my tenure, we scaled to over fifteen medical / adult-use dispensaries with operations across seven states. We built one of the most powerful brands and marketing engines in cannabis, setting a pace for the emerging East Coast market.
It's impossible to describe what this company, brand, and team have meant to me, not to mention, many of you whom I've had the pleasure of working with or getting to know professionally (and unprofessionally).
As for what's next, I'm taking some much-needed (and overdue) time with my incredibly supportive wife, Liz, our soon-to-be 3-year-old son, River, and our newest little girl, Betty (3 months).
In the meantime, please feel free to connect and stay in touch. Stay tuned for the next project, which I'll share in due time...
There have been a lot of memorable projects during my time with Theory Wellness, but this one is the most special.
We are opening the first beverage dispensary in the country just outside of Boston in Medford, MA, under our Hi5 Beverage brand.
Like all projects in cannabis, it took years and started with a simple idea that grew into a reality. Thanks to the team at Boston Globe Media for taking the time to document this new approach to a dispensary.
I'm immensely grateful to my exceptional team for their unwavering support as we near the end of the year on a remarkable high.
Jennibeth Gomez / Eric Bird / Kirby Rowe / Charles Villagran / Krystal Napravnick / Jasmine Lamoreaux
#cannabis #cannabisindustry #cannabismarketing #cannabisretail #dispensary
