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Thomas Winstanley

Cannabis / Hemp Executive [ex—CMO | Theory Wellness]

Thomas Winstanley has a passion for blending the art and science of marketing, driven by a genuine interest in understanding people and their behaviors. With a background in brand/creative development, public relations, media buying, social strategy, operational infrastructure, and performance analytics, he excels in crafting thoughtful and effective marketing strategies. Thomas studied English and Creative Writing at Connecticut College and has held various marketing positions in reputable organizations like Theory Wellness, Kripalu Center for Yoga & Health, and Winstanley Partners. His journey includes roles from Chief Marketing Officer to Account Executive at distinguished companies like Warehouse Twenty One, The Brooklyn Brothers, and Extrovertic.

Highlights

May 16 · linkedin

After nearly six incredible years with Theory Wellness, I've made the decision to leave my role as Chief Marketing Officer.

When I joined, Theory was just two medical stores in a single state, and during my tenure, we scaled to over fifteen medical / adult-use dispensaries with operations across seven states. We built one of the most powerful brands and marketing engines in cannabis, setting a pace for the emerging East Coast market.

It's impossible to describe what this company, brand, and team have meant to me, not to mention, many of you whom I've had the pleasure of working with or getting to know professionally (and unprofessionally).

As for what's next, I'm taking some much-needed (and overdue) time with my incredibly supportive wife, Liz, our soon-to-be 3-year-old son, River, and our newest little girl, Betty (3 months).

In the meantime, please feel free to connect and stay in touch. Stay tuned for the next project, which I'll share in due time...

Dec 18 · linkedin

There have been a lot of memorable projects during my time with Theory Wellness, but this one is the most special.

We are opening the first beverage dispensary in the country just outside of Boston in Medford, MA, under our Hi5 Beverage brand.

Like all projects in cannabis, it took years and started with a simple idea that grew into a reality. Thanks to the team at Boston Globe Media for taking the time to document this new approach to a dispensary.

I'm immensely grateful to my exceptional team for their unwavering support as we near the end of the year on a remarkable high.

Jennibeth Gomez / Eric Bird / Kirby Rowe / Charles Villagran / Krystal Napravnick / Jasmine Lamoreaux

#cannabis #cannabisindustry #cannabismarketing #cannabisretail #dispensary

Thomas Winstanley
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Location

Atlanta, Georgia, United States