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Tim Geenen

CEO & Co-Founder Rayn

Tim Geenen is a seasoned professional with over 15 years of experience in Marketing & Advertising. He has transitioned from being an intrapreneur to an entrepreneur and is presently the CEO and co-founder of Rayn, a cutting-edge privacy-preserving technology firm that utilizes synthetic data to create scalable addressable predictive audiences (Personas) for monetization and personalization purposes.

Prior to his current role, Tim co-founded Faktor, a prominent privacy technology company that was later acquired by LiveRamp, a leading player in data connectivity listed on NYSE. At LiveRamp, he served as the Managing Director, Addressability Europe, overseeing key operations in the region. Before that, Tim held significant leadership positions at GroupM and Improve Digital, focusing on areas like strategy, innovation, and partnerships.

In addition to his corporate roles, Tim has contributed to various organizations, serving as a board member for VIA Netherlands and IAB Europe. He is actively involved in angel investing, supporting startups and advocating for innovation and education. Tim is known for his inspiring speeches delivered at prestigious global events.

Tim Geenen completed his education in Commercial Economics at Zuyd Hogeschool, Zuyd University of Applied Sciences, laying a strong foundation for his successful career in the marketing and advertising industry.

Highlights

Jul 24 · linkedin

"Cookies, Birds, Cookieless, Sandbox, TRUE/FALSE. The boolean logic behind the cookie debacle has been an interesting one."

"In essence, a privacy sandbox is an interesting and innovative concept. A centralised mechanism that takes care of privacy functionality so that all users (both consumers and companies) can have the same experience."

After 20 years of dealing with cookies, I felt compelled to write down my thoughts on the news from this week...

Apr 9 · linkedin

Live from the Navigating Digital Horizons event from Epsilon & Publicis Groupe in Amsterdam this morning. Talking about brand strategies in a cookieless world and acknowledging there is no silver bullet. New skills, new architecture, new metrics, new expectations…

On stage: Ali Diouri (thanks for the invite!), Arjen Heida, Dorine van Mullem, Wendy Pouw and Rayn HQ’s Geri Kirovska.

Tim Geenen
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Location

Amsterdam, North Holland, Netherlands