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Tim McClure

Founder & CEO of Mythos Legends and Founder & CEO of Iconic Texas

Tim McClure is a prominent figure in the advertising and branding industry with a long and successful career. He is the Founder & CEO of Iconic Texas and also the Founder & CEO of Mythos Legends, a global brand consultancy.3 McClure is a cofounder of GSD&M Advertising, which he helped establish in 1971 with four other University of Texas at Austin graduates.12

Throughout his career, McClure has been involved in several notable projects:

  1. He authored the "Don't mess with Texas" campaign, considered the most successful anti-litter campaign in history.1
  2. He imagined the mythical city of Coca-Cola, Texas.1
  3. He launched the Walmart "Always" campaign.1
  4. He wrote and produced "Texas: The Big Picture," the first IMAX movie about Texas.1

McClure is known as a "21st Century legend builder" and describes himself as an "ideanthropist".1 He has also written three novels, described as a trilogy of twisted Texas thrillers.2

In addition to his business ventures, McClure is a world traveler, having visited all seven continents and both poles.2 He is a member of the Advertising Hall of Fame and serves on the Advisory Council for the Moody College of Communication at the University of Texas at Austin.13

Highlights

ABOUT - Mythos Legends
Jan 1 · moody.utexas.edu
Tim McClure - Moody College of Communication

Related Questions

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Tim McClure
Tim McClure, photo 1
Tim McClure, photo 2
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Location

Austin, Texas, United States