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Tim O'Neill
Co-founder at Time Under Tension
Tim O'Neill is a co-founder of Time Under Tension, Australia's first generative AI experience agency.12 Here are some key details about his background and experience:
Professional Experience
Tim has an extensive career in digital and technology:
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Co-Founder at Time Under Tension (March 2023 - Present): Working with agencies and brands to explore the intersection of Customer Experience and generative AI.1
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Co-founder and CEO of Summon (January 2020 - Present): Created a platform for Australians to sell their cars.1
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Managing Director at Accenture Interactive (February 2015 - March 2018): Led Accenture's digital agency division.1
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Co-founder & Managing Director of Reactive (1997 - July 2016): Ran a leading digital agency in Australia & NZ, which was later acquired by Accenture.1
Expertise and Focus
Tim is deeply involved in the generative AI space:
- He's been exploring generative AI applications for over 12 months.4
- Time Under Tension focuses on using generative AI to elevate customer and employee experiences for businesses.3
- The agency employs a methodology called "Sprint Tension" to accelerate AI-driven change.2
Industry Involvement
- Served as National President of AIMIA (The Digital Industry Association of Australia) from February 2013 to January 2016.1
- Has been a mentor for the Founder Institute in Australia & New Zealand.1
Education
Tim studied Computer Graphic Design at Wanganui School of Design from 1993 to 1996.1
Tim O'Neill is recognized as a thought leader in the digital and AI space, frequently sharing insights on the potential of generative AI to transform customer experiences and business operations.45
Highlights
Some great coverage of last weeks' In-House Agency Council (IHAC) summit from Alisha Buaya and Mediaweek Australia that we presented at.
"Nick Thomas from -lution and Tim O’Neill from Time Under Tension presented how in-house agencies can leverage generative AI to help get ahead. Their discussion encouraged attendees to be “more dog” by getting stuck into AI platforms and giving it a go.
Thomas and O’Neill also noted multimodal AI model coming soon to market and how in-house agencies should get ready for it. “It’s happening really fast, there’s no shortage of avenues to keep abreast (with AI), but do because it’s happening quick. Get stuck in,” Thomas added."
Full article: https://lnkd.in/gFwssJuC
This is a wonderful article from Noah Brier about the intersection of Creativity and AI, an area we're focused on with Time Under Tension. There are many quotable quotes in the article, but this in particular mirrors what we say in our training sessions with marketing teams "Unsurprisingly, brands don't pay advertising agencies millions to produce average work. So, the baseline output of these systems should, in theory, be reasonably far below what a WPP or Omnicom creative agency would knock out.
But judging the output of these systems without spending time refining the input and steps it takes to produce quality output is like sitting a copywriter down with a brief and asking her for the final line after she finishes reading. Creativity is a process—often an incredibly confusing one."
The 2x2 in the image below is also fantastic. The work we're doing with brands is a) helping them to fund the "problems' that gen AI can help with, and then providing either b) training in off-the-shelf tools (top left) and/or c) building apps (top right).
Link to the full article in the comments Ben Cooper
