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Todd Goodwin
Senior Vice President - Culture Marketing & Creative Strategy + Head of °1824, a Marketing, Content, and Experiences Team at Universal Music Group
Todd Goodwin is a prominent figure in the music industry, currently serving as the Senior Vice President of Culture Marketing and Creative Strategy, as well as the Head of °1824, an in-house creative and marketing division at Universal Music Group (UMG). He has been instrumental in shaping the creative direction and strategy for UMG's roster of artists and labels.
Career Highlights:
- Early Career: Goodwin joined UMG in 2015 as Vice President of College and Lifestyle Marketing. He was responsible for developing marketing strategies targeting the 18-24 demographic and created a national network of college representatives to promote UMG artists.78
- Promotions: In 2018, he was promoted to Senior Vice President of College, Lifestyle, and Experiential Marketing, expanding UMG's college program internationally.7 Recently, in 2024, he was promoted again to his current role as Senior Vice President of Culture Marketing and Creative Strategy.15
- °1824: Goodwin launched °1824 in 2019, transforming UMG's college program into a comprehensive marketing, content, and experiences team. This division focuses on content creation, public relations, A&R scouting, brand partnerships, strategic insights, and experiential marketing. It has become a key resource for UMG artists and labels, offering a platform for emerging talent to develop their careers.136
Achievements:
- Creative Impact: Under Goodwin's leadership, °1824 has produced numerous successful projects, including live-streaming events, music videos, and marketing campaigns for notable artists like Taylor Swift, The Rolling Stones, and Kid Cudi.13
- Talent Development: The division has placed over 100 alumni in full-time roles within UMG and other music companies, serving as a talent incubator for the industry.18
- Cultural Relevance: °1824 is recognized for its ability to connect artists and brands directly with fans, particularly within the Gen-Z demographic, through innovative content and experiences.8
LinkedIn Presence:
Todd Goodwin is active on LinkedIn, where he shares updates about °1824's projects and achievements. His LinkedIn username is todd-goodwin-868a9721.24
Highlights
I’m excited to continue my journey with Universal Music Group in my expanded role working with our labels and business units to build in-house solutions to best serve the creative needs of our artists. Special thanks to my team °1824 - Universal Music Group and Michele Anthony for the tireless work and support!
Earlier this month, the °1824 - Universal Music Group team partnered with Twitch and Maybelline New York to present our annual Women’s History Month showcase featuring Blu DeTiger, Genia and Lyn Lapid at 21fifteen Studios! Thanks to all the artists, partners and team members who put their time and energy into this event!
Follow www.twitch.tv/3point5 to stream and interact with our live events and weekly programs!
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