Suggestions
Todd Goodwin
Senior Vice President - Culture Marketing & Creative Strategy + Head of °1824, a Marketing, Content, and Experiences Team at Universal Music Group
Todd Goodwin is a prominent figure in the music industry, currently serving as the Senior Vice President of Culture Marketing and Creative Strategy, as well as the Head of °1824, an in-house creative and marketing division at Universal Music Group (UMG). He has been instrumental in shaping the creative direction and strategy for UMG's roster of artists and labels.
Career Highlights:
- Early Career: Goodwin joined UMG in 2015 as Vice President of College and Lifestyle Marketing. He was responsible for developing marketing strategies targeting the 18-24 demographic and created a national network of college representatives to promote UMG artists.78
- Promotions: In 2018, he was promoted to Senior Vice President of College, Lifestyle, and Experiential Marketing, expanding UMG's college program internationally.7 Recently, in 2024, he was promoted again to his current role as Senior Vice President of Culture Marketing and Creative Strategy.15
- °1824: Goodwin launched °1824 in 2019, transforming UMG's college program into a comprehensive marketing, content, and experiences team. This division focuses on content creation, public relations, A&R scouting, brand partnerships, strategic insights, and experiential marketing. It has become a key resource for UMG artists and labels, offering a platform for emerging talent to develop their careers.136
Achievements:
- Creative Impact: Under Goodwin's leadership, °1824 has produced numerous successful projects, including live-streaming events, music videos, and marketing campaigns for notable artists like Taylor Swift, The Rolling Stones, and Kid Cudi.13
- Talent Development: The division has placed over 100 alumni in full-time roles within UMG and other music companies, serving as a talent incubator for the industry.18
- Cultural Relevance: °1824 is recognized for its ability to connect artists and brands directly with fans, particularly within the Gen-Z demographic, through innovative content and experiences.8
LinkedIn Presence:
Todd Goodwin is active on LinkedIn, where he shares updates about °1824's projects and achievements. His LinkedIn username is todd-goodwin-868a9721.24
Highlights
May 20 · musicbusinessworldwide.com
Todd Goodwin promoted to Senior Vice President, Culture ...
Oct 28 · umusiccareers.com
UMG Internship Programs (US) - Universal Music Careers
Oct 17 · universalmusic.com
UNIVERSAL MUSIC GROUP EXPANDS COLLEGE PROGRAM ...



