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Todd Kaplan
Chief Marketing Officer, North America at The Kraft Heinz Company
Todd Kaplan is the newly appointed Chief Marketing Officer for North America at Kraft Heinz, effective August 5, 2024. He previously spent nearly two decades at PepsiCo, most recently serving as CMO of the Pepsi brand.123
Professional Background:
- Joined Kraft Heinz after 17 years at PepsiCo
- Will lead marketing for Kraft Heinz's $22 billion North American portfolio
- Responsible for overseeing brands like Heinz, Kraft Mac & Cheese, Oscar Mayer, and over 50 other brands2
- Will guide media, digital strategy, and Kraft Heinz's in-house content studio "The Kitchen"4
Notable Achievements at PepsiCo:
- Credited with reenergizing the Pepsi brand
- Led a major Pepsi rebrand in 2023
- Launched innovative products like Nitro Pepsi and Pepsi x Peeps
- Helped develop Bubly Sparkling Water and LIFEWTR5
Professional Recognition:
- Named to Forbes' "Entrepreneurial CMO Top 50"
- Recognized by Business Insider as one of the "Top 25 Most Innovative CMOs in the World"
- Received AdWeek's "Brand Genius" Award5
Personal Description: Kaplan describes himself as a "Disruptive Innovator" and "Culture Obsessed" marketing professional. He is a Lakers fan, tennis player, and self-proclaimed "Marketing Nerd" who is passionate about Web 3.0 and entrepreneurship.5
Highlights
I've really enjoyed my first few weeks over here at Kraft Heinz! 💪
It's been super energizing to meet the team while learning more about the business and the incredible opportunity we have in front of us to redefine the future of food!
Great brands, amazing leaders, and just all around awesome people!!
To hear more about my approach as we begin to write our next chapter on the journey, check out this recent story from LBBonline - Little Black Book's Laura Swinton at the link here: https://lnkd.in/eKcxDJSw
Lets gooo!!
#KraftHeinzProud #Marketing #NewJob
💥BOOM!💥 Pepsi was just awarded “BEST REBRAND” at this year’s Ad Age A-List and Creativity Awards!!
HUGE congrats to the entire PepsiCo team who worked tirelessly on this brand redesign, as it truly took a village to bring this new Pepsi logo and visual identity from concept to reality!
Mauro Porcini and I were honored to be there to accept on behalf of the team, as this project truly was a best in class collaboration across design, brand, insights, foodservice, supply chain, finance, and so so many other functions.
Thanks Ad Age for the honor and a massive THANK YOU and CONGRATS to the entire team that has made us all #PepsiProud! 🎉 🍾
Let’s gooo!! 🚀
#pepsi #marketing #creativity #rebrand #adage
