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Tom Bassett

Founder at Fabric & mindswarms (ex W+K/Nike, TBWA/Apple)

Tom Bassett is a prominent figure in the market research industry, known for founding Fabric, a mobile video survey platform used by top global brands like Google, Nike, IKEA, and Sonos, as well as leading ad agencies and product design teams.

Tom's expertise lies in leveraging Fabric's proprietary AI technology to quickly analyze sentiment and emotion in video responses, revolutionizing the speed and efficiency of market research studies.

Fabric has established collaborations with prestigious institutions such as UCSD Cognitive Science, Wharton MBA, Carnegie Mellon Human Computing Interaction, and Stanford D School, showcasing Tom's commitment to innovation and academic partnerships.

Tom's professional journey includes founding and leading organizations like mindswarms, Bassett & Partners Inc., and holding strategic roles at companies such as Black Rocket, TBWA Chiat/Day, Wieden + Kennedy, demonstrating his extensive experience in account planning and market strategy.

Beyond his entrepreneurial ventures, Tom is a multifaceted individual, having created projects like Briefly, contributed to IDEO's book 'I Miss My Pencil,' and shared insights as a speaker at prestigious industry events globally.

His educational background includes studies at Queen's University, providing him with a strong foundation for his diverse professional endeavors in the realms of market research, technology, and creativity.

Tom Bassett
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Location

San Francisco, California, United States