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Tom Eschbacher
Sales Manager, LinkedIn Marketing Solutions - Startups + VC
Tom Eschbacher is not currently a Sales Manager for Marketing Solutions at LinkedIn. Based on the most recent information available, Tom Eschbacher is the Head of New Business Sales at Intuit Mailchimp.14 He has over 15 years of experience in selling and leading sales teams, with a focus on opening new verticals.1
Tom joined Intuit Mailchimp in November 2021, expressing excitement about bringing their automation platform to customers.4 His role involves working with startup marketers and observing GTM (Go-To-Market) trends, particularly during economic downturns.5
Prior to his current position, Tom has had experience in scaling marketing partnerships. His LinkedIn profile username is indeed teschbacher, as mentioned in the query.123
It's worth noting that while Tom has a strong background in sales and marketing, the information provided does not indicate any current or past employment at LinkedIn itself. His professional focus appears to be on his role at Intuit Mailchimp, where he leads new business sales efforts.
Highlights
How are B2B startups changing their marketing approach in response to the current macro challenges?
That's the guiding question behind our newest "Today In Startup Marketing" report. We studied 1,200 Seed - Series D companies to identify the updated strategies and tactics they're using to address three business realities:
- Buyers' shifting priorities
- Slowing sales pipeline
- Increasing competition
For each, we've included insights, examples and actionable next steps. It's our most comprehensive analysis yet -- check it out and please share with the ROI-focused startup marketers in your life.
How should early-stage B2B startups approach paid advertising?
I've given this question a lot of thought while building our LinkedIn Marketing for Startups group the past three years, and I recently shared my working theory on the Founder University podcast.
Across thousands of startups we've partnered with, there are three mental models the most successful most frequently apply:
North Star Metrics: Why are you advertising? Few B2B startups answer this correctly at first; the ones that do, win.
Demand Capture + Creation: Your audience is not TOFU, MOFU, BOFU; they are in-market or out-of-market.
Explore + Exploit: Just because you test doesn't mean you'll learn, and Marketing doesn't exist in a vacuum.
I'll expand on each over the coming weeks; in the meantime, check the video and let me know what resonates.
#startups #b2bmarketing
