Sign In

Tom Ollerton

Founder of the creative effectiveness adtech platform - Automated Creative and host of 'Advertisers Watching Ads' and the 'Shiny New Object' Podcast.

Tom Ollerton is the founder of Automated Creative, a creative effectiveness adtech platform based in London, England.123 He founded the company in 2017, which specializes in optimizing advertising media performance using live data and AI-driven insights.2

Professional Background

Ollerton has an extensive marketing and innovation career, with notable roles including:

  • Founder of Automated Creative (January 2018 - Present)1
  • Innovation Director at We Are Social (June 2015 - March 2018)1
  • Marketing Director at We Are Social (January 2012 - June 2015)1

Media and Podcasting

He is also known for hosting two prominent podcasts:

  • "Shiny New Object" podcast - exploring the future of marketing with industry leaders13
  • "Advertisers Watching Ads" - a show where brands analyze other brands' advertisements1

Company Focus

Automated Creative works with major brands like MARS, Brown Forman, Reckitt, Diageo, 3M, Avon, McDonald's, Bose, KFC, and P&G.12 The platform uses AI and real-time data to design, automate, and optimize digital advertising creative across various platforms.24

Ollerton believes in uniting creativity with automation to improve media performance and provide brands with deeper insights into their advertising effectiveness.4

Highlights

Tom Ollerton - Performance Marketing World
Tom Ollerton - Performance Marketing World
Tom Ollerton | The Marketing Society
Automated Creative - AI driven ads for social and display
Meet the Team — Automated Creative - AI driven ads for social and ...
Jul 31 · warc.com
About Tom Ollerton - Author Information | WARC
Jan 15 · newdigitalage.co
Tom Ollerton: Unnecessary Innovation in focus at CES
AUTOMATED CREATIVE LTD overview - Companies House

Related Questions

What inspired Tom Ollerton to start Automated Creative?
How does Automated Creative's platform work?
What are some notable success stories from Automated Creative's clients?
How does the 'Shiny New Object' podcast contribute to the marketing industry?
What are the main topics covered in the 'Advertisers Watching Ads' show?
Tom Ollerton
Tom Ollerton, photo 1
Tom Ollerton, photo 2
Add to my network

Location

London, England, United Kingdom