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Tom Suharto

Head Of Strategy at Forsman & Bodenfors

Tom Suharto is the Global Head of Strategy at Forsman & Bodenfors, a creative agency known for its award-winning work.1 He leads global strategy for clients including Volvo, Crocs, Baileys, and H&M.1 Prior to joining Forsman & Bodenfors, Suharto spent a decade at Wieden+Kennedy, where he worked on notable brands such as Nike and Disney.1

At Wieden+Kennedy, Suharto's career highlights include:

  1. Helping launch Shanghai Disneyland
  2. Leading strategy on Nike China
  3. Working on Nike Women and Just Do It campaigns
  4. Helping launch Samsung flagship phones
  5. Leading strategy on Facebook Groups1

Suharto is known for his insights on brand strategy, particularly on the concept of brand polarization. He believes that strong brands should aim to elicit strong emotional responses, even if it means some people may dislike the brand.1 This approach has been particularly successful with clients like Crocs, where Suharto helped the brand lean into its unique identity and prioritize comfort, especially during the pandemic.1

In his role at Forsman & Bodenfors, Suharto continues to work with global brands, applying his strategic expertise to help them navigate changing market conditions and consumer preferences.1

Highlights

Jan 29 · forsman.com
About - Forsman & Bodenfors
Jan 21 · forsman.com
Forsman & Bodenfors
Mar 4 · forsman.com
James Jenkins, new CEO of Forsman & Bodenfors Sweden
The Power of Polarization with Tom Suharto - Nick Westergaard
The Power of Polarization with Tom Suharto - Nick Westergaard
Jan 1 · bloomberg.com
Forsman & Bodenfors AB - Company Profile and News - Bloomberg
Nov 23 · en.wikipedia.org
Forsman & Bodenfors - Wikipedia

Related Questions

What are some of the most memorable campaigns Tom Suharto has worked on?
How did Tom Suharto's experience at Wieden+Kennedy influence his strategy at Forsman & Bodenfors?
What makes the Crocs brand stand out according to Tom Suharto?
How does Tom Suharto approach brand strategy in turbulent economic times?
What are some of the key challenges Tom Suharto has faced in his role at Forsman & Bodenfors?
Tom Suharto
Tom Suharto, photo 1
Tom Suharto, photo 2
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Location

Portland, Oregon