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Tom W.
Marketing Director at Gowan Home | Positively impacting peoples lives everyday in every home.
Tom W. is the Marketing Director at Gowan Home, a company that recently rebranded from KAL Group after 42 years of operation.2 He is based in Dublin, Ireland and has significant experience in marketing and brand management.4
Professional Background
Tom Whelan (his full name) has held several key positions throughout his career:
- Currently serves as Marketing Director at Gowan Home14
- Previously worked as Marketing Manager at KAL Group3
- Has experience from roles at TWMS4
Recent Developments
In November 2023, Tom announced the company's rebranding from KAL to Gowan Home on LinkedIn, highlighting an exciting new chapter for the organization.2 This change came after more than four decades of the company operating under its previous name.
Responsibilities
As Marketing Director, Tom likely oversees various aspects of Gowan Home's marketing strategy, including:
- Brand management
- Marketing communications
- Digital marketing initiatives
- Product promotion
His role appears to be crucial in shaping the company's public image and driving its marketing efforts, especially during and after the recent rebranding process.
Highlights
Announcing our rebrand to Gowan Home We are delighted to announce some exciting news relating to our Company. After 42 years trading as KAL, we have decided that now is the perfect moment to create a new Brand Identity for our business. Over the last 6 months, we have embarked on a rigorous rebranding project, with the dual aims of creating a new Company trading name that better represents the modern KAL Group and that also leverages the scale and strength of our parent Company, Gowan Group. The result will see us evolving our brand name from KAL Group to now be known as Gowan Home - Growing Global Brands Locally.
When we began our business in 1981, we were originally distributing built-in appliances and sink systems for kitchens. Over the years we have evolved to become the exclusive distributor for 14 international brands. These brands are active across multiple product categories that can be found in almost every room in the house, including outdoors; Bertazzoni, De Dietrich, Elica, Franke, Hotpoint, Insinkerator, KitchenAid, Nilfisk, NordMende, Shark|Ninja, Sharp, TCL and Whirlpool.
Our rebrand to Gowan Home underlines our commitment to brands across these categories. Including the concept of ‘Home’ allows us to highlight more clearly our unique understanding of, and expertise in, these wider, dynamic product ranges. We believe that our new identity better describes how we can support our partners with one of the most comprehensive and exciting brand portfolio’s in the Irish market. We have also introduced a new tagline as part of our new identity. ‘Growing Global Brands Locally’ captures our vision for growing international brands in the Irish market. As brand owners ourselves with NordMende, we have a unique insight into the workings of a successful brand in this marketplace. We’re more than just a distributor. We treat the brands we carry like our own and deliver success by offering a full suite of supports and services.
The inclusion of Gowan within our new name harnesses the strength of our parent, Gowan Group, and their commitment to elevating premium brands within the Irish marketplace. By aligning our name more closely with Gowan Group, we are creating a more cohesive and unified brand identity. Driven by brand acquisition, the Gowan Group has itself also had an exciting evolution over the past three years. Gowan Group’s partnership with Stellantis; the multinational automotive manufacturing corporation, means Gowan Group now has the exclusive Irish distribution rights for the Alfa Romeo, Citroen, DS, Fiat, Honda, Jeep, Opel and Peugeot brands. This has resulted in the creation of the ‘Gowan Auto’ brand to represent this new collective.
Our new identity represents a commitment to continuously develop the overall experience we offer our retail and brand partners. In line with the introduction of Gowan Home, we will be making a significant investment in our facilities in Dublin and look forward to our continuing journey.
Exciting news from Suzanne Jackson! Today, she officially launched the Shark SpeedStyle & SmoothStyle hair stylers at an exclusive event in Arnott’s Townhouse, Dublin. These new models are engineered For All Hairkind™, making them perfect for every hair texture and type. From curly to straight, the SpeedStyle and SmoothStyle are designed to meet the needs of every user. Stay tuned as the launch plans roll out with our trade partners, bringing these fantastic new hair stylers to consumers all over Ireland. #SharkSpeedStyle #SharkSmoothStyle #ForAllHairkind #HairStylers #NewLaunch #sharkbeauty #sharkninja
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