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Tomoi Kouchi

NBA - Digital Media Team Lead, Senior Director

Tomoi Kouchi is a sports industry veteran who recently joined Bundesliga International as the Head of East Asia.12 Prior to this role, he worked at NBA Asia for almost 16 years.12 During his time at NBA Asia, Kouchi served as the Digital Media Team Lead3, where he was responsible for Japan's media business, managed NBA's Rakuten partnership, and led NBA's Pan-Asia regional direct-to-consumer NBA League Pass SVOD service.12

Kouchi's expertise in digital media and his extensive experience in the Asian sports market made him a valuable asset to NBA Asia. His role involved expanding NBA's digital presence across Pan-Asia3, which likely contributed to the league's growth in the region.

Before his long tenure at NBA Asia, Kouchi had prior experience working at FIBA Asia and Reebok Japan12, further solidifying his background in the sports industry.

As of February 2025, Kouchi has transitioned to his new role at Bundesliga International, where he is responsible for growing the league's presence in key East Asian markets, including Japan and South Korea.12

Highlights

May 15 · dfl.de
Bundesliga International strengthens leadership team ahead ... - DFL
Bundesliga International strengthens leadership team ahead ... - DFL
May 15 · sportcal.com
Bundesliga International strengthens APAC leadership team - Sportcal

Related Questions

What were Tomoi Kouchi's main responsibilities at NBA Asia?
How did Tomoi Kouchi contribute to the NBA's partnership with Rakuten?
What is Tomoi Kouchi's background before joining the NBA?
How has Tomoi Kouchi's role evolved since joining Bundesliga International?
What are the key challenges Tomoi Kouchi faces as Head of East Asia for Bundesliga?
Tomoi Kouchi
Tomoi Kouchi, photo 1
Tomoi Kouchi, photo 2
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Location

Hong Kong SAR