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Toni Seijo
Creative Excellence & Audience Measurement Service Lines Leader in Ipsos Spain
Toni Seijo is the Creative Excellence & Audience Measurement Service Lines Leader at Ipsos in Spain, a position he has held since July 2018. Based in Barcelona, he has over six years of experience in this role, where he leads initiatives related to creative evaluation and audience measurement. His work involves collaborating with major clients such as Google, Banco Sabadell, and Samsung, focusing on improving branding and performance metrics through innovative research tools and methodologies.12
Professional Background
Toni Seijo has a robust background in market research and analytics, having previously served as the Ipsos-ASI BU Director for Spain from January 2010 to June 2018. In this capacity, he managed a team of over 30 professionals and was responsible for a business worth €5 million. His earlier roles include directing the advertising and brand equity research team at Ipsos and serving as the Brand & Media Services Director at Kantar, where he launched Spain's first multi-source brand monitoring system.1
Areas of Expertise
Seijo specializes in several key areas:
- Brand Equity Building
- Customer Experience Measurement
- Audience Measurement
- Cross-Media and Digital Brand Effects Measurement
He is particularly interested in advancing the accuracy of brand measurement through both short-term and long-term metrics, emphasizing customer-centricity from both academic and business perspectives.12
Through his extensive experience and leadership at Ipsos, Toni Seijo plays a pivotal role in shaping how brands understand their impact in the digital landscape.
Highlights
Un nuevo informe de Ipsos presentado este año en los premios de Cannes, revela que solo el 15% de las marcas poseen activos verdaderamente distintivos. Como expertos en branding, sabemos que destacarse es crucial en un mercado saturado. Este completo informe subraya la importancia de invertir en activos de marca como logotipos, eslóganes y colores que realmente conecten nuestras campañas publicitarias con los consumidores. ¡Asegurémonos de que nuestras marcas estén dentro de ese 15%!
A new Ipsos report, presented at this year's Cannes Lions festival, shows that only 15% of brands have truly distinctive assets. As branding experts, we know that standing out is crucial in a crowded market. This great report underscores the importance of investing in brand assets like logos, slogans, and colors that truly resonate with consumers. Let's make sure our brands are in that top 15%!
El próximo miércoles 26 de junio de 10 a 11 30h Ipsos presenta en Madrid el primer Informe de Tendencies en Branded Content de los Premios BCMA 2024. ¡Os esperamos!
Next June 26th from 10 to 11 30 am Ipsos will present in Madrid our first Premios BCMA (branded content association awards) trends report. Don’t miss it!
#InvestigaciónPublicitaria #Marketing #Advertising #IpsosEspaña #PremiosBCMA #BrandedContent #BCMASpain
