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Tori Farley

Cofounder at Center Street Soap Co.

Tori Farley is an entrepreneur and marketing professional who currently serves as the Cofounder and Head of Marketing at Center Street Soap Co.1 She has a background in growth marketing and has transitioned into entrepreneurship in recent years.14

Career Highlights

Entrepreneurial Ventures:: Tori cofounded her first direct-to-consumer brand, Better Than Belts, in 2019 with her brother.14 More recently, she has been focusing on Center Street Soap Co., where she plays a key role in marketing and business development.

Marketing Expertise:: With her experience in growth marketing, Tori brings valuable skills to her current role. She has been involved in creative strategies for advertising, particularly on platforms like Meta and TikTok.2

Recent Achievements

Center Street Soap Co. has been making strides in the market:

  1. The company recently created a 25-pound bar of soap for a new Whole Foods Market in South Windsor, CT.3
  2. They have received press coverage, indicating growing recognition for the brand.5
  3. The company's products have made it to Whole Foods stores, marking a significant milestone in their growth.6

Educational Background

Tori Farley graduated from Northeastern University in 2015 with a degree that prepared her for her career in marketing and entrepreneurship.6

Professional Approach

Tori's LinkedIn profile suggests that she is actively involved in the startup ecosystem, particularly in supporting and discovering other female founders.5 Her experience working with startups before market launch has likely been valuable in her own entrepreneurial endeavors.6

Highlights

Jan 19 · linkedin

Earlier this month, My cofounder, Joy, and I did our first live TV appearance with Marcy Jones on a local morning show, Great Day at 9a (see link in comments). We teased our first 25lb bar of soap that we created for the new Whole Foods Market that opened in South Windsor, CT this week. We had such a great time working with the store team on this custom display and are excited to finally be able to share this with customers! #centerstreetsoapco #barsoap #soap #handmadesoap #handcrafted #artisanal #wholefoodsmarket #localbusiness

Mar 15 · linkedin

I haven't posted, or really been on LinkedIn in awhile. In truth LinkedIn to me, as a new founder, has kind of been like traditional social media to teen girls FOMO. It's hard to be notified of everyones accomplishments, work transitions, and (sometimes) aggressive networking tactics.

Being a founder during COVID has been its own unique journey. I’ve learned a lot about myself as I try to develop new routines and grow my business with my brother.

I was recently connected with Inc. Magazine writer, Joely Simon, working on a piece about founders and mental health. I’m proud to share part of my journey with her and with you. >> Link in the comments.

TLDR; Take care of yourself first. Hobbies are good.

Related Questions

What inspired Tori Farley to start Center Street Soap Co?
How did Tori Farley transition from a growth marketer to an entrepreneur?
What challenges did Tori Farley face when founding Better Than Belts?
What makes Center Street Soap Co's products unique?
How did Tori Farley's experience at Northeastern University influence her career?
Tori Farley
Tori Farley, photo 1
Tori Farley, photo 2
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Experience

Cofounder, Head of Marketing at Center Street Soap Co. (May 2022 - Present)
Cofounder at Better Than Belts (Aug 2019 - May 2022), Marketing Manager at Devoted Health (Aug 2018 - Aug 2019); Digital Marketing Manager at PatientsLikeMe (Oct 2016 - Jul 2018); Marketing Strategist at Flyp, inc. (Sep 2015 - Oct 2016)

Education

Bachelor’s Degree in Entrepreneurship and Marketing, Northeastern University, 3.9 GPA (2010 - 2015)

Location

Boston, Massachusetts, United States