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Tove Blomgren
Creative Director, SALLY at EY Doberman
Tove Blomgren is a visionary professional advocating for radical business model reinvention and behavior change through the collaboration of leaders in design, tech, and innovation.
With a background in Applied Information Technology and Interaction Design, Tove has honed her skills through education at Chalmers University of Technology and Malmö University.
Her professional journey includes roles such as Creative Director and Design Director at Doberman, along with positions in interaction design and web development at organizations like Fantasy, UR, Swedish Research Council, and Malmö University.
She is currently leading the charge at SALLY, an organization focused on driving transformative change and challenging the status quo in today's rapidly evolving landscape.
Tove Blomgren's expertise lies in fostering alliances, pioneering radical change, and dismantling traditional client-consultancy models to create a more collaborative and impactful future.
Join her in the journey towards a more sustainable and innovative world where design, technology, and innovation converge to address pressing global challenges.
Highlights
What if instead of labelling food as ”Eco”, ”Organic”, or ”Fairtrade”, we make the other guys label THEIR food? You know, the food that hurts and harms us.
May I interest you in some parasite-ridden, chemically-coloured salmon? Or what about a piece of genetically modified chicken, strawberries sprayed with cancer-causing toxins, and slave-farmed chocolate? Perhaps bacon from pigs injected with the blood of pregnant mares (this is actually a thing - look it up) or salt with microplastics?
I could go on, but you get the picture.
If we flip the script, good actors wouldn’t have to be the ones to pay for the expensive certificates, jump through the administrative hoops, and bear the burden of proof.
And if we flip the script, you’d know what you’re really eating. And an unlabelled tomato would simply be a poison-free, slave-free tomato. Wouldn’t that be nice?
Dear 2024. Isn't it time to face that brutal truth: We’re not in the middle of some green transition. We haven’t even begun.
How do I know?
It’s not because every single greenhouse gas curve is pointing in the wrong direction. It’s not even because we’re smashing through heat records left and right with an escalating El Nino.
I know this because as a person living in Sweden - one of the richest countries of the world - nothing has changed. And when I say nothing, I mean absolutely nothing.
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I can still walk into a grocery store and buy any piece of meat or dairy at almost no cost. The more pesticides were used and the more the animal suffered, the cheaper it’s likely to be.
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I could still drive a privately owned car down any street in Stockholm AND the government will subsidise the petrol (great use of tax payer money btw, guys.)
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I can still book a flight to NYC cheaper and easier than most train tickets to a neighbouring city.
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I can still walk into any H&M store and buy a dress made by slaves for almost no money.
Back in 2018, the UN told us that ”limiting global warming to 1.5°C would require rapid, far-reaching, and unprecedented changes in all aspects of society."
We haven’t changed anything since then.
There is something called the Stockdale Paradox. It says that however grim your circumstances, never lose the sense of being able to persevere (how could we give up on life?). But it also says that we cannot fail to admit the brutal truth of what we’re facing.
And right now, the brutal truth is that we’re losing. No empty calls for "optimism" or "hope" can amend that.
We need to radically change our strategy and degrow our economy — or our world will radically change for us.
