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Tracy McCourt

Multi-channel sales and marketing leader

Tracy McCourt is the Chief Revenue Officer (CRO) at Blüm Holdings, a position she has held since May 2022. She has over 20 years of experience in retail, marketing, e-commerce, and sales, having developed growth strategies for several prominent brands, including Zappos, Skechers, and MedMen Enterprises, where she also served as CRO prior to her current role at Blüm Holdings.134

Career Highlights

  • Blüm Holdings: Chief Revenue Officer since May 2022, focusing on driving growth across various channels, including retail and product development.

  • MedMen Enterprises: Served as Chief Revenue Officer from December 2020 to March 2022, leading omni-channel marketing strategies and product management.34

  • Zappos Family of Companies: Held multiple positions, including Chief Strategist for Brand Awareness Marketing from 2017 to 2020, where she developed integrated marketing campaigns and customer engagement strategies.12

  • Frederick's of Hollywood: Worked from 2004 to 2014 in various roles, culminating as Chief Marketing Officer, overseeing e-commerce and multi-channel marketing efforts.1

  • Skechers: Began her career as Marketing Manager for E-Commerce from 1999 to 2001, contributing to the brand's online presence.

Education

Tracy McCourt earned a Bachelor of Arts degree from the University of California, Irvine, between 1989 and 1991.12

Her extensive background in brand strategy and multi-channel marketing positions her as a significant leader within the cannabis industry, particularly as Blüm Holdings continues to expand its market presence.

Highlights

Mar 14 · linkedin

Hey network! Looking for a #rockstar ecomm & digital marketing manager to join the team - a few years D-to-C experience required and definitely focused on customer engagement and conversion. The description and salary range are in the ad; very straightforward. I can teach some of it, but you've got to respect cannabis and our industry. That is mandatory. If you know anyone, please have them apply via the ad - I rarely check this inbox. (Also: Sorry we are not looking for recruiters at the moment so please don't hit me up. I will hit you up if that changes!). Thanks!

Jan 17 · linkedin

Several months back, I quietly joined the team at Unrivaled Brands as Chief Revenue Officer. My departure at MedMen was so publicized and I knew I needed to dig in and understand how together we were going to get this team back to CRUSHING IT mode. There was so much turmoil… both bad and hard decisions had brought the company, like many, to this brink. But we have several hundred people who make our team, tens of thousands of customers who rely on us, partners to be better with, and we owed it to all of them to try and get it back on track. Now I feel like we have the right leadership finally on board to give it a shot. Cannabis is not for the faint of heart, and who knows what the future holds for any of us… but it aligns with what I’m about personally on every level. And at Unrivaled Brands - how can I resist helping to drive Peoples, BLUM, The Spot, our Cookies partners, and of course a brand like Korova that’s ethos was spawned from A Clockwork Orange? To quote the great book: “But what I do I do because I like to do” and “That's the law… But you were never much of a one for following the law.”

Related Questions

What are Tracy McCourt's key achievements at Blüm Holdings?
How did Tracy McCourt's role at MedMen prepare her for her position at Blüm Holdings?
What strategies did Tracy McCourt implement at Zappos Family of Companies?
What awards and certifications has Tracy McCourt received throughout her career?
How has Tracy McCourt's career evolved over the past three decades?
Tracy McCourt
Tracy McCourt, photo 1
Tracy McCourt, photo 2
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Experience

Chief Revenue Officer (CRO) at Unrivaled Brands
Chief Revenue Officer at MedMen (December 2020 - March 2022)

Education

Bachelor of Arts - BA at UC Irvine (1989 - 1991)

Location

Los Angeles Metropolitan Area