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Trang Dao

Trang Dao is a seasoned marketing professional with extensive experience in the financial technology sector. She served as VP Growth at Atom Finance from 2019 to 2022.12 Trang has a strong background in digital marketing, online advertising, and growth strategies, particularly in the fintech industry.

Career Highlights

  • Current Role: Head of Marketing at iFLY Indoor Skydiving1
  • Previous Positions:
    • VP Growth at Atom Finance (2019-2022)1
    • Chief Marketing Officer at Greenlight Financial Technology, Inc. (2018-2019)1
    • Director of B2C and B2B Marketing and Analytics at Zocdoc (2015-2017)1
    • Senior Manager of Programmatic and Display at Casper (2014-2015)1
    • Director of Digital Marketing at KAYAK (2009-2014)1

Education

Trang Dao holds a BA in Economics and Mathematics from Yale University.1

Expertise

At Atom Finance, Trang was instrumental in developing and implementing growth strategies. She worked on increasing sign-ups and improving user acquisition, particularly focusing on reaching high-quality Android users for their freemium subscription-based service.2 Her approach included utilizing innovative advertising channels and formats to stand out in a saturated market and build trust with potential users.2

Trang's experience spans various aspects of marketing, including digital strategy, online acquisition, and analytics across multiple industries, with a strong focus on financial and technology sectors.1

Highlights

Jun 9 · AdExchanger
How Two DTC Brands Revamped Their Video Creative For Performance - AdExchanger
Heather Watson stars in Great Britain´s Fed Cup win - Tennis World - the place for Tennis News and Tennis Tournament

Related Questions

What are some key strategies Trang Dao has implemented at Atom Finance?
How did Trang Dao's role at iFLY Indoor Skydiving prepare her for her position at Atom Finance?
What challenges did Trang Dao face while growing Atom Finance's user base?
How did Trang Dao's experience at Greenlight Financial Technology influence her approach at Atom Finance?
What specific metrics did Trang Dao focus on to measure the success of her growth strategies at Atom Finance?
Trang Dao
Trang Dao, photo 1
Trang Dao, photo 2
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Location

New York, New York, United States