Sign In

Travis Radix

--

Travis Radix is a dedicated and experienced Senior Associate with a strong background in network audio activation and national radio analysis.

Currently based in New York, NY, Travis has been at Carat since April 2014, where he serves as a Senior Associate for Network Audio Activation, working closely with clients such as Macy's and O'Reilly Auto Parts.

His responsibilities include national analyst and buyer roles, managing upfront and scatter buys for both terrestrial and digital campaigns, coordinating budget revisions with the planning team and clients, entering buys in various systems, tracking digital deliveries, generating research reports using Act One, scheduling weekly status calls, and overseeing planning, creative approvals, and updates.

At OMD from May 2011 to March 2014, Travis worked as a National Radio Analyst, handling accounts like State Farm, Showtime, CBS, Pepsi, Visa, Nissan, and others. He specialized in executing upfront buys, understanding target consumers, running research reports, creating campaign proposals, tracking CPP, managing billing reports, and resolving discrepancies.

Travis Radix pursued his Bachelor of Arts degree in Advertising from Hampton University, where he achieved a commendable GPA of 3.5.

Committed to delivering added value, Travis is recognized for his meticulous post-analyses, efficient management of added-value elements, and adept handling of billing reports.

As a Senior Associate at Carat, Travis Radix exemplifies professionalism, expertise, and dedication in the field of network audio activation.

T
Add to my network

Location

United States