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Tricia Clarke-Stone
Entrepreneur, Marketer, Innovator, Author, Founder & CEO at SHIFT
Tricia Clarke-Stone is an accomplished entrepreneur, multi-award-winning marketer, and innovator who has made significant contributions to the marketing, technology, and entertainment industries.12 She is the founder and CEO of SHIFT, an innovation, marketing, and product development studio that focuses on building products, IP, brands, currency, and narratives.1
Throughout her career, Clarke-Stone has held several notable positions:
- Former CEO of WP Narrative_, an award-winning creative and tech agency she co-founded with hip hop mogul Russell Simmons.12
- Co-president of Global Grind, where she successfully relaunched the media company and grew revenue by 500%.23
- Director of Integrated Sales at Emmis Interactive, where she built the company's first digital division.23
Clarke-Stone is known for her ability to drive innovation, create transformative IP, develop products, and implement game-changing marketing strategies for startups and iconic brands.12 Her work has garnered numerous awards, including recognition at SXSW, Cannes Lions, The One Show, Clios, D&AD, Shortys, and the Webby's.2
In addition to her professional achievements, Clarke-Stone is an author, having co-written the book "Double Down: Bet on Yourself and Succeed on Your Terms" with her twin sister.2 She has been featured on various media outlets and recognized in industry lists such as AdAge and Crain's New York 40 Under 40, Adweek's Disruptors, and Refinery29's Black is the New Black.2
Clarke-Stone's expertise extends to mentoring aspiring entrepreneurs, as demonstrated by her role on the Discovery Channel's business format show "I Quit".2 Her innovative approach to marketing and business has established her as a respected figure in the industry, known for pushing boundaries and redefining the status quo.12



