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Troy Hipolito
Business Coach & LinkedIn Influencer
Troy Hipolito is an entrepreneur and business coach known for his expertise in leveraging LinkedIn for business growth. He is the founder of SKOOP - Instant Video, an application designed to enhance communication on LinkedIn and Gmail by allowing users to create personalized video messages directly from their browser.34
Hipolito has a diverse background in app development and business coaching, previously founding an IT company, ISO Interactive, which focused on gamification and app development for Fortune 500 companies. He has transitioned into a role as a LinkedIn influencer, helping entrepreneurs and solopreneurs optimize their LinkedIn presence to build relationships and increase business opportunities.12
In addition to his work with SKOOP, he runs "The Troy Show," a podcast that repurposes live conversations into podcast episodes, showcasing his multi-channel approach to content creation and audience engagement.1 With over 27,000 followers on LinkedIn, Hipolito is recognized as the "not-so-boring LinkedIn guy," emphasizing the importance of personal branding and relationship-building in business.12
Highlights
Strategies to ensure your brand message remains unified across all marketing channels.
Your brand message is the heart of your business. When your message is consistent across every touchpoint, from LinkedIn posts to email campaigns, it reinforces your brand identity.
It ensures your audience knows exactly who you are and what you stand for.
☑️ Develop a clear brand voice: Your brand voice should be distinct and reflect your company’s values. Whether professional, casual, or inspirational, ensure it’s used consistently across all channels. Create a style guide that outlines tone, language, and key phrases to keep everyone on the same page.
☑️ Centralize your content strategy: Use a content calendar to plan and track your messaging across all platforms. This ensures that your promotions, announcements, and general content stay aligned, reducing the risk of mixed signals or contradictory messages.
☑️ Leverage cross-channel promotion: Don’t just replicate content across platforms—tailor it to fit the strengths of each one. A LinkedIn post might focus on thought leadership, while Instagram could highlight a visual aspect of the same message. This approach maximizes engagement while maintaining message unity.
☑️ Regularly audit your content: Periodically review your content across all channels to ensure it’s still aligned with your brand’s core message. This is especially important when scaling your marketing efforts or launching new campaigns.
☑️ Foster collaboration across teams: Marketing, sales, and customer service should all be singing from the same hymn sheet. Regular meetings and shared resources can help ensure that every customer interaction reflects your brand’s unified message.
A unified brand message is about clarity it ensures your audience receives the same, clear message about who you are and what you offer, no matter where they encounter your brand.
How are you staying consistent in your brand messaging?
#contentstrategy #omnichannel #branding
HOW TO CREATE A STUNNING LINKEDIN EVENT COVER DESIGN
Want to know how to use Canva to create a stunning LinkedIn banner for your event? I will show you exactly how to do it and stay on the chat to answer questions.
I once in a while have a HOW-TO session - usually when enough people ask me "How did you do that, Troy?"
So increases the quality of what you do, look a little more polished as first impressions are often the most important.
#howto #freeevent #linkedbanner
