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Tusar Barik

Marketing Lead, Agency and Channel Partnership at LinkedIn

Tusar Barik is currently the Senior Vice President of Marketing for The New York Times Advertising.3 He has a long and distinguished career in marketing and advertising, with a focus on digital strategies and agency partnerships.

Career Progression at LinkedIn

Tusar has held several positions at LinkedIn:

  1. Marketing Lead, Agency and Channel Partnership (September 2017 - July 2021)1
  2. Director, Agency and Partner Marketing (July 2021 - September 2023)1
  3. Senior Director of Marketing for LinkedIn Marketing Solutions (September 2023 - Present)1

Professional Experience

Before joining LinkedIn, Tusar's career included:

  • Director of Product Marketing & Sales Strategy at Tremor Video (2013-2017)1
  • Co-founder and Managing Director at Maiden Media Group (2009-2013)1
  • Strategic Account Manager at Mediaplex (2009-2010)1
  • Business Technology Consultant at Deloitte Consulting (2008-2009)1

Education and Skills

Tusar holds a Bachelor's Degree in Finance, Marketing, Media & Technology from New York University's Leonard N. Stern School of Business.1 He is known for his expertise in strategy, consulting, branding, digital marketing, social media, and advertising.1

Additional Roles and Recognitions

  • Advisor for Reveal Mobile (2019 - Present)1
  • Former IAB B2B Committee Co-chair (2018-2019)1
  • Recipient of the 2019 IAB Service Excellence Award1

Tusar is described as a diligent and well-rounded manager with excellent attention to detail and a positive attitude.1 He is also known for his interest in Formula 1 racing.24

Highlights

Aug 2 · linkedin

Got to spend this week in Las Vegas with some pretty great people.

At LinkedIn, our Fiscal Year starts in July. We came together this past week from around the world to teach and learn from one another about how we (and our customers) can become #FutureReady. Energized and excited about what's to come!

Super proud of all the great work the team produced for our LinkedIn for Marketing team at Sales Kickoff.

#SK25

Jun 25 · linkedin

Had a great session last week with Nicholas Mercurio and Vida M Cornelious on What's Critical for Modern B2B Marketing Success? Watch the replay here: https://lnkd.in/gvXBhyFe

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Tusar Barik
Tusar Barik, photo 1
Tusar Barik, photo 2
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Location

United States