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Tuukka Yrttimaa

Head of Investor business

Tuukka Yrttimaa is the Head of Investor Business at The Upright Project, a company that develops an AI-enabled quantification model to measure the net impact of companies and funds.12 The Upright Project, founded in 2017 and based in Helsinki, Finland, aims to provide impact data for informed decision-making by investors, customers, employees, and companies.23

In his role, Yrttimaa is involved in discussions about measuring the real impact of startups and driving conversations around impact assessment.1 He has emphasized the importance of understanding the nuances of impact measurement and how it can influence investment decisions.1

Yrttimaa has described The Upright Project's approach as focusing on the core business and science-based impacts of companies, distinguishing it from traditional ESG measurements.1 He has also highlighted the company's goal of including all companies worldwide in their model to enable comprehensive benchmarking and comparison.1

The Upright Project's platform is considered the world's largest open-access database on company impact, offering science-based impact data on over 10,000 companies.2 This data is used by various stakeholders to make informed decisions based on the true effect of business activities on society and the environment.2

Highlights

Jan 23 · marketbeat.com
MarketBeat Partners with The Upright Project to Provide ...
MarketBeat Partners with The Upright Project to Provide ...
Slush 2024: Measuring impact and driving change - EIT Urban Mobility
Slush 2024: Measuring impact and driving change - EIT Urban Mobility
Mar 3 · theorg.com
Toni Laitila - Vice President, Sales at The Upright Project | The Org
Jan 1 · qurator.com
The Upright Project Company Profile - Qurator.com

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Tuukka Yrttimaa
Tuukka Yrttimaa, photo 1
Tuukka Yrttimaa, photo 2
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Location

Helsinki, Uusimaa, Finland