Suggestions
Tyler Lafferty
Co-Founder of Seven2, 14Four, Strategy Labs, Access2Experience, Method Juice Cafe and The Union Studios. Author of Be More Like You
Professional Background
Tyler Lafferty is a highly accomplished entrepreneur and digital marketing expert, widely recognized for his innovative approach in the fields of web design, digital marketing, and business development. As co-owner of two leading digital creative agencies, Tyler leverages his vast experience to design and implement effective marketing strategies that drive results for clients across various industries.
With a passion for creativity and a keen business acumen, Tyler has played a pivotal role in the success of Seven2 and 14Four – agencies that have worked with prestigious clients such as AT&T, Netflix, and The North Face. At Seven2, Tyler leads a team of talented professionals who specialize in designing and developing websites, ad campaigns, videos, mobile apps, and online games. Their cutting-edge work is characterized by a unique blend of creativity and technology, adapting to the ever-evolving digital landscape.
In addition to his work at Seven2, Tyler also co-owns 14Four, an agency that partners with marketing agencies to provide interactive design services. Through 14Four, he has contributed to campaigns for high-profile clients like T-Mobile, McDonald's, and Google, showcasing his ability to collaborate with other creative teams and elevate brand presence in the digital arena.
Beyond his agency work, Tyler is deeply committed to education through his initiative, Access2Experience. This platform connects professionals willing to share their expertise with educators looking to provide real-world experiences for their students. By bridging the gap between academia and industry, Tyler empowers the next generation with valuable insights and opportunities that prepare them for their future careers.
Tyler's entrepreneurship journey extends to the health and wellness sector with the founding of Method Juice Cafe, an all-organic juice bar and café in Spokane. Recognized as the first all-vegan café in the area, Method Juice Cafe emphasizes healthy, plant-based offerings and aims to enhance the well-being of the local community. Additionally, he co-founded The Union, a fitness studio in downtown Spokane that combines yoga, spin, and TRX classes, ensuring that individuals can achieve their fitness goals in a fun and energetic environment.
Education and Achievements
Tyler holds a Bachelor of Arts degree in Political Science from the University of Washington. His educational background, coupled with his professional experience, has equipped him with a foundational understanding of complex systems and an ability to analyze market trends that directly influence business strategies.
Throughout his career, Tyler has held various significant positions, demonstrating his versatility and leadership capabilities. Before establishing his own ventures, he served as the Vice President of Client Services at WhiteRunkle and was instrumental in managing major client accounts at Software Spectrum. As the Manager of Marketing Communications at MEI Solutions, Inc., he honed his skills in strategic communication and market positioning, further enhancing his expertise in digital marketing.
His commitment to mentoring and nurturing talent is evident from his role as an author at Be More Like You, where he shares insights and guidance with aspiring entrepreneurs and professionals looking to enhance their skills.
Achievements
Tyler's accomplishments are numerous and varied, reflecting his dedication to excellence across multiple sectors. He has successfully led multiple startups, including Passenger Pets, which highlights his entrepreneurial spirit and capacity for innovation.
Additionally, Tyler’s agencies, Seven2 and 14Four, have been recognized for their exceptional work in the digital marketing space, serving as a testament to his leadership and vision. Through these ventures, Tyler has been instrumental in cultivating a strong brand identity for diverse clients, enhancing their market presence with effective and engaging digital campaigns.
Furthermore, his contributions to Access2Experience reflect a deep commitment to social responsibility, addressing the gap between education and real-world experience, which is crucial for empowering students.
Tyler Lafferty exemplifies the ideal balance of creativity, technical proficiency, and strategic leadership. His multifaceted career trajectory showcases his dedication not only to his businesses but also to the communities in which he operates. Tyler continues to inspire by fostering innovation, encouraging mentorship, and contributing to the health and wellness sector, making a lasting impact in the digital landscape and beyond.
