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Tyler Perry
Co-CEO at Mission North
Tyler Perry is a skilled professional with over 20 years of experience in providing strategic counsel to startups and renowned brands. She is passionate about storytelling and excels in showcasing companies that are revolutionizing various industries. Tyler serves as the Co-CEO at Mission North, overseeing product strategy, and integration efforts. She is a versatile specialist, managing Fintech, Future of Work, and Life Sciences practices, and has collaborated with prominent brands like Betterment, Ginkgo Bioworks, L'Oreal, Braintree, Venmo, and Flatiron School.
In her earlier career, Tyler focused on assisting emerging fashion, lifestyle, and retail businesses in brand building and consumer acquisition. She began her public relations journey during the dotcom era, later transitioning briefly to work as a hedge fund analyst. At Mission North, she proudly leads the Williams College group and balances her professional life with the adventures of her two lively boys and her pug, Tater Tot ('Tots'). Tyler's areas of expertise span corporate positioning, crisis communications, financial communications, content marketing strategies, integrated marketing campaigns, new business development, P&L management, team building, brand development, and industry-specific knowledge in consumer services and tech, future of work, sustainability, fintech, marketing tech, biotech, life sciences, retail, fashion, and lifestyle PR.
Tyler Perry pursued her education at St. Catherine's School and received a BA in psychology and religion from Williams College. Throughout her career, she has been associated with various organizations such as YPO, Mission North, Greenstart, freelance marketing and PR consultancy, CompassPoint Partners, Fitzgerald Communications, and Town of Nantucket as a tennis instructor.
Highlights
🎉 big day for us at Mission North as we launch our new positioning and refreshed website, centered on The Mission North Brand Navigator.
This is an evolution, not a revolution. We’ve always measured success against the outcomes that drive clients’ businesses. Brand Navigator codifies this strategic approach based on five stages of growth and evolution:
1️⃣ Build: Rally people around an audacious vision and category-defining opportunity.
2️⃣ Scale: Grow from idea to IPO with an undeniable performance narrative.
3️⃣ Lead: Own the category and become the industry standard for your peers.
4️⃣ Protect: Defend your license to operate while managing increased risk and stakeholder complexity.
5️⃣ Renew: Reclaim the lead and offer new reasons to believe your best days are still ahead.
These inflection points were shaped by decades of experience and deep-dive research into the markets we serve and their top pain points and needs. Amid shrinking budgets and newsrooms, comms programs must directly relate to a company’s larger business goals and help it navigate these inflection points. They also need to be flexible and measurable.
There’s never been a greater understanding of the business case for communications. This work aligns our recommended comms programs with every growth stage so we can measure success against defined outcomes. Working with Bill Bourdon to formally define our process was a pleasure. I am grateful to James Boike, Nicole Messier, Nick Maschari, and Bill for their work on our broader positioning, launched on our website today—it is a delight to collaborate with great minds.
I’m curious to hear what others think. Where do you see your company fall across these five stages? Check out our website and my Dispatch post for more.
Life Sciences/biotech/biopharma/health tech fanatics: Mission North is looking for an SVP, Life Sciences & Health, to play a hands-on role in leading and expanding our portfolio of biotechnology, biopharma, and health clients. You will get to work with a remarkable team and an incredible group of companies transforming healthcare's future. Smart, driven folks with a excellent sense of humor and a commitment to living their values need apply. Bonus points for strong POVs on various topics such as bone-in or boneless wings, the best pet costumes, and desert island playlists.
Please share widely, and reach out with questions!
#hiring #lifesciences #healthtech #biotech #biopharma #communications #PR
https://lnkd.in/eR9UC4Eh
