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Zack Onisko
CEO at Dribbble
Professional Background
With nearly 15 years of extensive experience as a data-driven and analytical thinking product growth and marketing strategist, uD83CuDFC0 Onisko has made significant strides in the startup ecosystem. His unique blend of skills encompasses product management, marketing strategy, and interface design, making him a sought-after expert in the field. Throughout his career, Onisko has played a pivotal role in the successful acquisition of three startups, showcasing his abilities to foster growth and steer innovations in competitive industries.
As a speaker at numerous startup conferences worldwide, he shares his insights on growth strategies and product management, establishing himself as a thought leader. In addition to his speaking engagements, Onisko has been an advisor and mentor at prestigious organizations such as Dwell, Reforge, Tradecraft, Galvanize, and GrowthX, where he guides emerging talent towards achieving their goals.
In his recent position as the Vice President of Growth and Interim Vice President of Product at Hired Inc., he spearheaded initiatives that involved large investments in building scalable platforms, directing the company towards sustainable growth while enhancing user experience and engagement.
Education and Achievements
uD83CuDFC0 Onisko's academic background includes studies at the San Francisco State University Graduate School of Business, complemented by a Bachelor's Degree in Communication Design from the same institution. This foundation has equipped him with the knowledge and skills essential for successful product management and marketing strategies.
Onisko has achieved notable recognition in the industry, being named a top 50 growth expert, an accolade that affirms his influence and expertise in growth marketing. He has also demonstrated a remarkable ability to leverage analytics to inform and influence decisive business strategies, making him a crucial asset to any organization.
Notable Achievements
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Creative Market: uD83CuDFC0 Onisko played a key role as Chief Growth Officer at Creative Market, where he drove revenue growth by an astonishing 1,600% in the first year alone. This impressive feat surpassed the first-year revenues of established marketplaces like Etsy and eBay, ultimately leading to the company's acquisition by Autodesk. Under his leadership, Creative Market continued to flourish, achieving a remarkable double-digit month-over-month revenue growth rate three years post-launch and growing from $25k to $1.7mm in monthly revenue.
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BranchOut: As a founding team member and Head of Growth at BranchOut, Onisko's strategic initiatives helped the platform amass 25 million users faster than industry giants such as Instagram, Twitter, Facebook, and LinkedIn. This rapid growth culminated in the successful acquisition of BranchOut by 1-Page in 2004.
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SuperFan: Contributing his talents as Head of Product and Founding Team Member at SuperFan has allowed Onisko to showcase his expertise in product design and management, enhancing the overall user experience in the entertainment sector.
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Monster Worldwide/Tickle Inc.: Earlier in his career, Onisko refined his skills as a Product Manager and Product Designer at Monster Worldwide and Tickle Inc., laying the groundwork for his future successes in growth and product strategies.
In addition to these milestones, uD83CuDFC0 Onisko has consistently demonstrated a passionate commitment to mentoring and guiding emerging talent in the tech and startup landscapes, indicating his dedication to fostering growth in others as much as in the organizations he leads. His extensive knowledge of viral funnels, email strategies, A/B testing, and inbound content marketing allows him to craft campaigns that effectively resonate with target audiences and drive successful outcomes. Moreover, his seasoned experience in analytics frameworks and performance metrics ensures that decisions are data-informed and strategically sound.
uD83CuDFC0 Onisko embodies the spirit of innovation and effective leadership. His approach is characterized by a heavy focus on data analytics, campaign optimization, and exceeding performance goals. He is driven to take initiative, think creatively, and embrace risks while iterating quickly to meet market demands. As he continues to make strides in the tech and growth marketing world, Onisko remains an influential voice and leader in entrepreneurial growth.
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Highlights
I quit my dream job today.
After over a decade of building Dribbble and Creative Market, I’ve decided the time is right for me to close this epic chapter in my life and bring in a new leader.
While I believe I was the right CEO to grow Dribbble’s users from thousands to tens of millions and increase revenue from low 7-figures to $50M with 20% profit (all without taking in any outside capital), I’ve realized Dribbble now needs a CEO with a different skill set to take the business to the next level.
After interviewing many top-tier candidates, ultimately one person stood out that checked all the boxes in experience, leadership, and culture fit.
I’m excited to introduce Dribbble’s new CEO, Constantine Anastasakis (https://lnkd.in/g3C-Cr8M).
I'm thrilled about Constantine’s vision and roadmap to elevate Dribbble’s platform to further empower designers to make a living doing what they love.
Being CEO of Dribbble was one of the greatest experiences of my life, both professionally and personally.
I worked with the smartest people I’ve ever known, formed incredible friendships, and had so much fun that at times I forgot this was actually a job.
I’ve been sorting through old photos and documents of my time at Dribbble, reflecting on so many remarkable memories and people.
So before I step out today, I wanted to share some of the top moments and well-deserved shoutouts to the Dribbble fam!
https://lnkd.in/g3V6yFQV
