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Ulrika Karlberg

Award-winning creative leader

Ulrika Karlberg is the Chief Creative Officer (CCO) at Yard NYC, a prominent advertising agency. She was appointed to this role in May 2023, making her the first female CCO in the agency's history, which marks a significant milestone for Yard NYC. Prior to her promotion, Karlberg served as co-CCO alongside the agency's founder, Stephen Niedzwiecki, who has since transitioned to the role of creative chairman.124

Professional Background

Karlberg has over a decade of experience in the advertising industry and has been instrumental in creating integrated campaigns for notable brands such as Adidas, HBO, and Volvo. Her leadership at Yard NYC focuses on challenging traditional advertising norms and amplifying female voices within the industry.235

Education

She holds a degree in Advertising/Copywriting from Berghs School of Communication in Stockholm, which she attended from 2010 to 2012.35

Vision and Impact

In her role as CCO, Karlberg aims to lead Yard NYC's creative vision and enhance its ambition to build impactful brand narratives that resonate culturally. Her appointment is seen as part of a broader effort within the agency to innovate and elevate its creative output.12

Highlights

Oct 16 · musebyclios.com
2 Minutes With … Ulrika Karlberg, CCO of Yard NYC | Muse by Clios
2 Minutes With … Ulrika Karlberg, CCO of Yard NYC | Muse by Clios
May 24 · shots.net
YARD NYC names Ulrika Karlberg CCO - Shots.net
YARD NYC names Ulrika Karlberg CCO - Shots.net
May 23 · adweek.com
Yard NYC Promotes Ulrika Karlberg to Chief Creative Officer - Adweek
Yard NYC Promotes Ulrika Karlberg to Chief Creative Officer - Adweek

Related Questions

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What challenges has Ulrika Karlberg faced in her role as CCO at YARD NYC?
Ulrika Karlberg
Ulrika Karlberg, photo 1
Ulrika Karlberg, photo 2
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Experience

Creative Leader at YARD NYC
Forsman & Bodenfors, BBH Global, Garbergs, Droga5, Firstborn, Herb Essentials, Grey

Education

Berghs School of Communication, 2010 - 2012

Location

New York, New York, United States