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Valerie Carlson

Global Chief Creative Director at Critical Mass

Valerie Carlson is the Global Chief Creative Officer at Critical Mass, a prominent digital marketing and experience design agency with a global presence. She has over 20 years of creative experience, specializing in various fields such as design, product development, augmented and virtual reality, film, brand strategy, and marketing for major brands like FOX Entertainment, JP Morgan Chase, Coca-Cola, Microsoft, and Lululemon.12

Career Highlights::

  • Before joining Critical Mass in December 2020, Carlson served as the Executive Creative Director at Wunderman Thompson California, focusing on digital transformation and loyalty experiences.24
  • She was also the Global VP Creative at Method Products, where she led creative efforts for Method and Ecover brands.12
  • Earlier in her career, she held significant roles at Evolution Bureau and Razorfish, contributing to projects for high-profile clients such as the NBA and Facebook.12

Education and Advocacy:: Carlson holds a Bachelor of Science from Bradley University. She is passionate about mentoring women in the creative industry and has led diversity programs at various agencies. Additionally, she has taught graphic design at the college level for seven years before transitioning into digital marketing.14

Carlson is also an advocate for ethical practices in advertising, particularly regarding the use of AI-generated content. She emphasizes the need for transparency in how such content is presented to consumers.3

Highlights

May 13 · oneclub.org
Valerie Carlson | Critical Mass - The One Club for Creativity
Valerie Carlson | Critical Mass - The One Club for Creativity
Feb 29 · campaignlive.com
Critical Mass chief creative: Watermarking AI content is 'the most ...
Critical Mass chief creative: Watermarking AI content is 'the most ...
Dec 4 · adweek.com
Critical Mass Hires Valerie Carlson as Chief Creative Officer - Adweek
Critical Mass Hires Valerie Carlson as Chief Creative Officer - Adweek

Related Questions

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How has Valerie Carlson influenced the creative direction at Critical Mass?
What are Valerie Carlson's thoughts on the future of AI-generated content in advertising?
How did Valerie Carlson's career evolve before joining Critical Mass?
What initiatives has Valerie Carlson implemented to support women in the industry?
Valerie Carlson
Valerie Carlson, photo 1
Valerie Carlson, photo 2
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Location

Los Angeles, California, United States