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Sigrid van Veen
Sr. Global Sales Strategy Manager at HERE Technologies
Professional Background
Sigrid Van Veen is a distinguished tech marketer with over 20 years of comprehensive international experience. Her professional journey spans various industries, including IT & Location Technology, Mobile Advertising, Location Based Services, Telecommunications, Automotive, and Connectors. Throughout her career, Sigrid has held several pivotal roles, showcasing her expertise in both B2B product marketing and management, as well as B2C brand management and consultative selling. A strong proponent of effective communication, Sigrid leverages her multicultural background and fluency in multiple languages to foster connections across diverse teams and markets.
Currently, Sigrid serves as the Senior Global Sales Strategy Manager at HERE Technologies, where she plays a crucial role in shaping the company's sales strategies on a global scale. Before this position, she excelled as the Global Product Marketing Lead focusing on Urban Mobility, Infrastructure Planning, and Public Safety at HERE Technologies, where she was responsible for leading product marketing initiatives that impacted urban infrastructure and mobility solutions worldwide. Her tenure at HERE Technologies has seen her occupy several strategic roles, including Senior Industry Product Marketing Manager and Senior Product Marketing Manager, showcasing her deep knowledge of regional map and content requirements across Europe.
Education and Achievements
Sigrid holds a Bachelor’s Degree in International Business Economics, which she earned from HES/ISER International School of Economics. Her academic background laid a strong foundation for her successful career in marketing and product management. Sigrid’s earlier education includes the VWO at Veurs College and additional studies at van Duivenvoordeschool, demonstrating her commitment to learning and professional development.
Sigrid is known for her array of specialties in product marketing and management, including brand management, competitive positioning, digital marketing, and impactful presentation creation. Her skill set also extends to identifying and understanding customer needs through market research, allowing her to create strategies that resonate with target audiences effectively.
Moreover, Sigrid’s previous roles have included significant positions such as Global Product Marketing Manager at Nokia Location & Commerce and Marketing Manager for Location Content at NAVTEQ Europe B.V. These experiences have equipped her with a rich understanding of the marketing dynamics within the tech industry, enhancing her ability to strategize effectively for various products and services.
Skills and Specialties
Sigrid’s strengths in product marketing and management are complemented by her exceptional communication skills, making her a true global team player. She understands the nuances of working within international teams, having effectively navigated multicultural environments throughout her career. Fluent in Dutch, English, and German, with knowledge of French and Swedish, Sigrid's linguistic capabilities afford her the ability to connect authentically with clients and colleagues from diverse backgrounds.
Her proficiency in digital marketing and competitive positioning allows her to create strong brand narratives that help in differentiating products in the competitive technology landscape. Sigrid’s talent for creating impactful presentations plays a vital role in conveying product value and strategy to stakeholders, ensuring clarity and alignment across business functions.
Notable Achievements
Sigrid’s career is decorated with a multitude of achievements that showcase her capabilities in delivering results and driving growth within the organizations she has been a part of. At NOKIA, she successfully managed product marketing efforts that led to significant enhancements in product visibility and user engagement. Her work at NAVTEQ involved innovative marketing strategies that contributed to the expansion of the location content sector in Europe.
As a former Project Manager at Teckino Manufacturing in Belgium, she gained valuable insights into project management within tech industries, which she utilizes to this day in her strategic roles. Furthermore, Sigrid has a proven track record of leading product teams, ensuring that products meet market needs while also aligning with broader company goals.
Sigrid Van Veen's impressive career trajectory not only emphasizes her deep expertise in the technology marketing landscape but also highlights her dedication to continuous learning and adaptability in an ever-evolving industry. Her strategic mindset, coupled with her pragmatic approach to problem-solving, positions her as a thought leader in product marketing and management.
With a passion for transforming insights into actionable strategies, Sigrid is committed to leveraging her wealth of experience to drive forward-thinking solutions that meet the demands of today's dynamic global market.
